B2B Content Marketing Lead & Growth Strategist (Hybrid)

Johnson Controls; Glendale (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive benefits

Job summary

Johnson Controls is seeking a strategic B2B Content Marketer to shape and execute end-to-end content programs that drive engagement and generate leads across industries such as data centers, healthcare, and manufacturing.

You will collaborate with product marketers and campaign managers to craft briefs, manage sign-offs, and optimize content for SEO, distribution, and performance analysis, with a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 3+ years in B2B content marketing or similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and CMS.
• Experience with content distribution and social media platforms.
• Excellent analytical and project management skills.

Responsibilities

• Develop and execute end-to-end content strategies aligned with Johnson Controls' goals.
• Create high-quality blog posts, whitepapers, case studies, ebooks, infographics, and videos.
• Apply SEO best practices to improve visibility and organic traffic.
• Distribute content across website, email newsletters, social media, and third-party platforms.
• Collaborate with sales, product marketing, design, and other teams to align content with campaigns.
• Analyze performance using analytics and provide insights for future strategies.

Skills

Writing & storytelling

SEO knowledge

CMS proficiency

Content distribution & social media

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Tools

CMS

Marketing automation tools

CRM systems

SEO tools

Graphic design basics

Job description

Johnson Controls is seeking a strategic B2B Content Marketer to shape and execute end-to-end content programs that drive engagement and generate leads across industries such as data centers, healthcare, and manufacturing.

You will collaborate with product marketers and campaign managers to craft briefs, manage sign-offs, and optimize content for SEO, distribution, and performance analysis, with a hybrid work setup.