Industrial B2B Content Marketing Strategist

Siemens AG; Montpelier (VT); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG is seeking a Content Marketing Manager who specializes in industrial, engineering-driven markets. You will create category-defining content that earns executive trust and turns complex concepts into narratives that drive awareness, pipeline, and product adoption.

You will develop SME-driven insights, research reports, guides, webinars, and thought leadership, coordinating with Product Marketing and Demand Generation to sustain always-on content across channels and the buyer journey.

Qualifications

• 4+ years of B2B content marketing experience in industrial/engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills for executives and business audiences.
• Ability to translate complex technical topics into compelling narratives.
• Strong SEO fundamentals and experience driving organic growth.
• Collaborates effectively with subject matter experts to deliver content on schedule.
• Familiarity with data platforms and enterprise software markets.

Responsibilities

• Create content across blogs, articles, long-form pieces, webinars, and social assets aligned to product capabilities and pipeline goals.
• Develop how-to guides, research reports, solution briefs, white papers, and other high-value assets.
• Manage relationships with freelance writers, agencies, and external contributors to ensure quality and brand consistency.
• Develop executive thought leadership programs, including ghostwriting and bylined articles for industry publications.
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering and Manufacturing.
• Partner with Product Marketing and Demand Generation to translate positioning into always-on content.
• Collaborate with SMEs, customers, product managers, developers, and data scientists to ensure accuracy and credibility.
• Identify content opportunities through research and feedback from sales and customer-facing teams.
• Drive content repurposing strategies to maximize reach and lifecycle across channels.

Skills

B2B content marketing

Strong writing

SEO fundamentals

Collaboration

Data platforms knowledge

Industrial software markets

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG is seeking a Content Marketing Manager who specializes in industrial, engineering-driven markets. You will create category-defining content that earns executive trust and turns complex concepts into narratives that drive awareness, pipeline, and product adoption.

You will develop SME-driven insights, research reports, guides, webinars, and thought leadership, coordinating with Product Marketing and Demand Generation to sustain always-on content across channels and the buyer journey.