Content Marketer

1008 Johnson Controls Inc.; Glendale (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive benefits

Job summary

Johnson Controls is seeking a strategic B2B Content Marketer to shape and execute end-to-end content programs that drive engagement and generate leads across industries such as data centers, healthcare, and manufacturing.

You will collaborate with product marketers and campaign managers to craft briefs, manage sign-offs, and optimize content for SEO, distribution, and performance analysis, with a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 3+ years in B2B content marketing or similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and CMS.
• Experience with content distribution and social media platforms.
• Excellent analytical and project management skills.

Responsibilities

• Develop and execute end-to-end content strategies aligned with Johnson Controls' goals.
• Create high-quality blog posts, whitepapers, case studies, ebooks, infographics, and videos.
• Apply SEO best practices to improve visibility and organic traffic.
• Distribute content across website, email newsletters, social media, and third-party platforms.
• Collaborate with sales, product marketing, design, and other teams to align content with campaigns.
• Analyze performance using analytics and provide insights for future strategies.

Skills

Writing & storytelling

SEO knowledge

CMS proficiency

Content distribution & social media

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Tools

CMS

Marketing automation tools

CRM systems

SEO tools

Graphic design basics

Job description

About Us Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What you will do

As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers. This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it

• Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.
• Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
• Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
• Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
• Collaborate cross-functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
• Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

What we look for

• Required Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Preferred

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

SALARY RANGE

$100,000 - $120,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile.

To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

#LI-Hybrid

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law.

To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law.

If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most.

Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet.

At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.