Content Marketer

Johnson Controls International; Milwaukee (WI); On-site; USD 65,000 - 92,000; Full time

Job summary

Johnson Controls, Inc. is seeking a B2B Content Marketer in Milwaukee to develop end-to-end content strategies that engage audiences, generate leads, and support business objectives.

You will craft briefs, manage sign-offs with product marketers and campaign managers, and drive storytelling across multiple formats. The role emphasizes strategic thinking, SEO expertise, and collaboration with sales, product marketing, and design teams to align campaigns with broader objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills to interpret data and inform decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Responsibilities

• Develop content strategy: define and implement a comprehensive plan aligned with business goals.
• Create high-quality content: blog posts, whitepapers, case studies, ebooks, infographics, videos, and social posts.
• Optimize for SEO to improve visibility and drive traffic.
• Manage content distribution across website, social media, email newsletters, and third-party platforms.
• Engage audiences through comments and channels, building a community.
• Analyze content performance and report insights to inform future strategies.
• Collaborate cross-functionally with sales, product marketing, design, and teams.

Skills

Content strategy

Storytelling

SEO

CMS

Analytics

Project management

Writing & editing

Social media

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

Marketing automation

CRM

SEO tools

Job description

About Us

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What you will do

As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers.

This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it

• Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.
• Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
• Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
• Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
• Collaborate cross-functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
• Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

What we look for

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Preferred

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.