Content Marketer

Johnson Controls, Inc.; Milwaukee (WI); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Johnson Controls in Milwaukee, WI is seeking a strategic Content Marketer to shape end-to-end B2B content programs. You will craft briefs, develop campaigns, and work closely with Product Marketers and Campaign Managers to drive engagement and lead generation.

You will produce blog posts, whitepapers, case studies, ebooks, infographics, videos, and social content, while optimizing for SEO, distribution, and analytics to inform future strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Develop and execute end-to-end content marketing strategy aligned with business goals.
• Create compelling content: blog posts, whitepapers, case studies, ebooks, infographics, videos, social content.
• Apply SEO best practices to improve visibility and drive organic traffic.
• Distribute content across website, social media, newsletters, and third-party platforms.
• Engage audiences and foster community through comments and channels.
• Analyze performance and provide insights to inform future strategies.
• Collaborate with sales, product marketing, design, and other teams.
• Monitor industry trends in content marketing and B2B marketing.

Skills

Content strategy

B2B marketing

Writing & editing

SEO

CMS proficiency

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or Journalism

Tools

Marketing automation tools

CRM systems

Job description

## Content MarketerApply: Milwaukee-Wisconsin-United States of America: Full time: Posted Today: WD30283540# **About Us**Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.# **What you will do**As a **B2B Content Marketer**, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers. This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing. # **How you will do it*** **Develop content strategy:** Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.* **Create compelling content:** Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.* **Optimize for SEO:** Apply SEO best practices to improve content visibility and drive organic traffic.* **Manage content distribution:** Distribute content across the company website, social media, email newsletters, and third-party platforms.* **Engage audiences:** Build relationships and foster community through comments, social media interactions, and other audience channels.* **Analyze performance:** Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.* **Collaborate cross-functionally:** Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.* **Monitor industry trends:** Stay current with trends and best practices across content marketing and B2B marketing. # **What we look for****Required*** Bachelor's degree in Marketing, Communications, Journalism, or a related field.* 3+ years of experience in B2B content marketing or a similar role.* Strong writing, editing, and storytelling skills.* Proficiency in SEO best practices and content management systems (CMS).* Experience with content distribution and social media platforms.* Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.* Strong project management skills with the ability to manage multiple projects simultaneously.* Creative thinking and a passion for innovation and continuous improvement.**Preferred*** Experience in the industrial or technology sectors.* Familiarity with marketing automation tools and CRM systems.* Knowledge of graphic design and video production. **SALARY RANGE**: $100,000 - $120,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us #LI-HybridJohnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.