Strategic B2B Content Marketer: Lead Gen & SEO

Johnson Controls; Milwaukee (WI); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Johnson Controls in Milwaukee, WI is seeking a strategic Content Marketer to shape end-to-end B2B content programs. You will craft briefs, develop campaigns, and work closely with Product Marketers and Campaign Managers to drive engagement and lead generation.

You will produce blog posts, whitepapers, case studies, ebooks, infographics, videos, and social content, while optimizing for SEO, distribution, and analytics to inform future strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Develop and execute end-to-end content marketing strategy aligned with business goals.
• Create compelling content: blog posts, whitepapers, case studies, ebooks, infographics, videos, social content.
• Apply SEO best practices to improve visibility and drive organic traffic.
• Distribute content across website, social media, newsletters, and third-party platforms.
• Engage audiences and foster community through comments and channels.
• Analyze performance and provide insights to inform future strategies.
• Collaborate with sales, product marketing, design, and other teams.
• Monitor industry trends in content marketing and B2B marketing.

Skills

Content strategy

B2B marketing

Writing & editing

SEO

CMS proficiency

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or Journalism

Tools

Marketing automation tools

CRM systems

Job description

Johnson Controls in Milwaukee, WI is seeking a strategic Content Marketer to shape end-to-end B2B content programs. You will craft briefs, develop campaigns, and work closely with Product Marketers and Campaign Managers to drive engagement and lead generation.

You will produce blog posts, whitepapers, case studies, ebooks, infographics, videos, and social content, while optimizing for SEO, distribution, and analytics to inform future strategies.