B2B ABM Manager

The Sage Group; San Francisco (CA); Remote; USD 146,000 - 154,000; Full time

Job summary

The Sage Group is seeking a B2B ABM Manager to own Account-Based Marketing for priority enterprise accounts across North America. This hands-on role works with Marketing and Sales to identify target accounts, uncover insights, and drive programs that contribute to pipeline and growth.

Ideal candidates bring 5+ years of B2B marketing, ABM experience, and strong analytics, with familiarity across AI tools and platforms like 6sense, Demandbase, HubSpot, and Salesforce to optimize go-to-market

Qualifications

• 5+ years of B2B marketing experience with ABM or growth marketing.
• Experience with enterprise audiences and account-based strategies.
• Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce or similar tools.
• Strong analytics, communication, and project management skills.

Responsibilities

• Support ABM strategy development for priority accounts.
• Collaborate with Sales and Marketing to identify and engage high-value accounts.
• Use account and buyer insights to inform ABM priorities.
• Develop personalized approaches for key accounts across digital, content, events.
• Support lead nurturing and account engagement throughout the buyer journey.
• Ensure ABM priorities are integrated into broader demand generation and go-to-market initiatives.
• Leverage marketing tech and AI to improve account intelligence and personalization.
• Monitor engagement and program performance, improving targeting.
• Partner with Marketing Operations to maintain data, reporting, and processes.
• Share insights with stakeholders to support account growth.

Skills

ABM strategy

Demand generation

Analytics

Cross-functional collaboration

Communication

Tools

6sense

Demandbase

HubSpot

Salesforce

Job description

FTE |Remote (Bay Area, CA) | 15% Travel | $146-154k

Role Summary

Sage’s client (a leading digital transformation partner) is seeking a B2B ABM Manager to support their Account-Based Marketing strategy for priority enterprise accounts in North America.

This role is a hands‑on role working across Marketing and Sales to help identify and prioritize target accounts, uncover account and buyer insights, strengthen engagement with key audiences, and support programs that contribute to pipeline and growth.

The ideal candidate combines strategic thinking, strong analytical skills, marketing technology expertise, and hands‑on experience in B2B and ABM environments.

Key Responsibilities

• Support the development and execution of ABM strategies for priority accounts and market segments.
• Partner with Sales and Marketing to identify, prioritize, and engage high‑value accounts and buying groups.
• Use account, intent, engagement, and market insights to inform ABM priorities and opportunities.
• Help develop personalized approaches for key accounts across digital, content, events, and other marketing touchpoints.
• Support lead nurturing and account engagement programs throughout the buyer journey.
• Work across Marketing teams to ensure ABM priorities are integrated into broader demand generation and go‑to‑market initiatives.
• Leverage marketing technology and AI tools to improve account intelligence, personalization, efficiency, and decision‑making.
• Monitor account engagement and program performance, identifying opportunities to improve targeting and effectiveness.
• Partner with Marketing Operations to maintain strong data, reporting, and processes supporting ABM programs.
• Share insights and recommendations with Marketing and Sales stakeholders to support ongoing account growth.

Qualifications

• 5+ years of B2B marketing experience, including experience with Account-Based Marketing, demand generation, or growth marketing.
• Experience working with enterprise or complex B2B audiences.
• Understanding of account segmentation, personas, buying groups, intent data, and B2B buyer journeys.
• Experience partnering with Sales and cross‑functional Marketing teams.
• Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce, or similar tools.
• Experience using AI tools to support marketing research, insights, personalization, or productivity.
• Strong analytical, organizational, communication, and project management skills.
• Ability to work effectively within a global, cross‑functional environment.