Account Based Marketing Manager

Intuitive; United States; Remote; USD 110,000 - 165,000; Full time

Job summary

Intuitive, a US-based enterprise technology company, is seeking an experienced ABM marketer to design and run multi-channel campaigns targeting named accounts within priority verticals.

You will own end-to-end email marketing, nurture sequences, and coordination with sales, using HubSpot, Apollo, and LinkedIn Navigator to drive engagement and pipeline. This role emphasizes data-driven optimization and rapid iteration.

Qualifications

• 5–10 years in ABM, demand generation, or growth marketing in IT services or enterprise tech.
• Hands-on with HubSpot, Apollo, LinkedIn Sales Navigator.
• Minimum 5+ years in US-focused B2B tech accounts.
• Proven hands-on experience launching digital and email campaigns and reporting results yourself.
• Strong understanding of SLAs between marketing and sales.
• Excellent written communication and ability to craft compelling briefs.
• Comfort with ambiguity and rapid iteration.
• Experience with event marketing is a plus.

Responsibilities

• Design and execute ABM campaigns across digital channels and email for named accounts.
• Build and manage multi-touch nurture sequences guiding prospects through defined journeys.
• Own email marketing campaign execution end-to-end including segmentation, copywriting, A/B testing.
• Coordinate with Inside Sales and Client Partners to align cadence and timely follow-ups.
• Maintain target account lists by vertical, stage, and whitespace within existing accounts.
• Track campaign performance and refine targeting and messaging based on data.
• Ensure assets are account- and persona-relevant, not generic.
• Support event-led ABM motions pre-event targeting and post-event nurture.
• Maintain CRM hygiene with accurate attribution and tagging.

Skills

ABM / Demand generation experience

Strategic marketing planning

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

RecoTap

Factors.ai

Job description

Summary

What You'll Do

• Design and execute ABM campaigns across digital channels (LinkedIn, display, retargeting, web personalization) and email, targeted at named accounts and buying committees within our priority verticals (BFSI, Healthcare, Life Sciences, Industrials).
• Build and manage multi-touch nurture sequences that guide prospects through a defined journey — from educational, no-pitch content, to proof points and case studies, to event-driven or sales-triggered outreach.
• Own email marketing campaign execution end-to-end — segmentation, copywriting/briefing, A/B testing, deliverability, and performance reporting — using HubSpot (or equivalent marketing automation platform).
• Partner directly with Inside Sales and Client Partners to align campaign timing with outbound cadences, ensuring every digital touch is followed by human outreach within 24–48 hours.
• Build and maintain target account lists in coordination with sales leadership, segmenting by vertical, buying stage, and whitespace opportunity within existing accounts.
• Track and report campaign performance — engagement rates, MQL/SQL conversion, pipeline influenced and generated — and use that data to continuously refine targeting and messaging.
• Coordinate with content and design to ensure campaign assets (landing pages, one-pagers, email creative) are account- and persona-relevant, not generic.
• Support event-led ABM motions — pre-event targeting, on-site/digital amplification, and post-event nurture for conferences and executive briefings (e.g., Sibos, industry roundtables).
• Maintain campaign hygiene in the CRM/marketing automation stack, ensuring accurate lead source, campaign attribution, and account tagging for clean reporting.

What You Bring

• 5–10 years of experience specifically in ABM, demand generation, or growth marketing in a consultative IT services, or enterprise technology environment.
• Hands on experience on HubSpot, Apollo, LinkedIn Sales navigator and ABM tools like Reco tap or factors.ai
• Minin 5 + years relevant exp in B2B tech Company, US focused accounts.
• Proven hands-on experience running digital and email campaigns — you've built the audience, written or briefed the copy, launched the campaign, and reported on the results yourself, not just managed an agency doing it.
• Working knowledge of ABM platforms and tactics (e.g., LinkedIn Campaign Manager) and marketing automation tools (HubSpot only).
• Strong analytical instincts — comfortable pulling and interpreting campaign performance data to make targeting and messaging decisions, not just reporting vanity metrics.
• Experience working closely with sales teams — understanding of SLAs between marketing and sales, lead handoff processes, and how to keep both functions aligned on account-level strategy.
• Excellent written communication skills — you can write a compelling subject line and a clear campaign brief with equal ease.
• Comfort with ambiguity and fast iteration — this is a builder's role in a growing marketing function, not a maintain-the-status-quo role.

Requirements

• 5–10 years of experience specifically in ABM, demand generation, or growth marketing in a consultative IT services, or enterprise technology environment.
• Hands on experience on HubSpot, Apollo, LinkedIn Sales navigator and ABM tools like Reco tap or factors.ai
• Minin 5 + years relevant exp in B2B tech Company, US focused accounts.
• Proven hands-on experience running digital and email campaigns — you've built the audience, written or briefed the copy, launched the campaign, and reported on the results yourself, not just managed an agency doing it.
• Working knowledge of ABM platforms and tactics (e.g., LinkedIn Campaign Manager) and marketing automation tools (HubSpot only).
• Strong analytical instincts — comfortable pulling and interpreting campaign performance data to make targeting and messaging decisions, not just reporting vanity metrics.
• Experience working closely with sales teams — understanding of SLAs between marketing and sales, lead handoff processes, and how to keep both functions aligned on account-level strategy.
• Excellent written communication skills — you can write a compelling subject line and a clear campaign brief with equal ease.
• Comfort with ambiguity and fast iteration — this is a builder's role in a growing marketing function, not a maintain-the-status-quo role.

Nice to have Skills

• Experience marketing into BFSI, Healthcare or other regulated enterprise verticals.
• Familiarity with intent data platforms and how to operationalize signals into campaign triggers.
• Exposure to event marketing or conference-led pipeline generation.
• Basic proficiency with design tools (eg: Figma) for quick campaign asset iteration.