ABM Manager

Systal Technology Solutions; Tampa (FL); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Systal Technology Solutions is seeking an ABM Manager to own account-based marketing globally, starting with 1:few vertical clusters across North America and the UK and expanding to 1:1 strategic plays as the program matures. You’ll partner with regional and vertical sales pods to select target accounts.

Lead multi-channel ABM campaigns, develop account-specific messaging with SMEs, and manage events and outsourced creative support. Strong collaboration with sales is essential.

Qualifications

• Minimum 5 years of B2B ABM experience with enterprise accounts.
• Experience designing 1:few and 1:1 ABM plays across regions.
• Hands-on with technographic/intent data and account identification tools.
• Able to partner with sales on target account plans and messaging.

Responsibilities

• Own account strategy and target account selection across regions.
• Design and run multi-channel ABM campaigns for target accounts.
• Develop account-level ROI narratives with sales and SMEs.
• Coordinate with content agencies for account assets.
• Manage ABM program spend including events and direct mail.
• Execute field events and executive engagements for strategic accounts.
• Report on engagement, penetration, and pipeline at account level.

Skills

ABM campaign management

B2B marketing

Account strategy

Multichannel marketing

Sales collaboration

Field events

HubSpot

HG Insights

Website de-anonymization

Tools

HG Insights

Website de-anonymization tools

HubSpot

Job description

We are Systal: a global managed network, cloud and security transformation specialist.

We provide complex and strategic technology services for enterprise businesses, managing 200,000+ assets across 93 countries. These services help our customers achieve strategic technology transformation and maximise the business value, security and innovative potential of their IT infrastructure

Position Overview

Systal is hiring an ABM Manager to own account-based marketing globally, starting with 1:few vertical cluster campaigns across North America and the UK and growing into 1:1 strategic account plays as the program matures. This role partners closely with regional and vertical sales pods to select target accounts.

Key Responsibilities

Account strategy and selection

• Build and maintain target account lists across the UK and US, using firmographic, technographic, and intent data to prioritize accounts by fit and buying signal
• Build out 1:few vertical cluster segments first, then tier a smaller set of accounts into 1:1 strategic plays as the program matures
• Own operation of HG Insights and the account de-anonymization platform for account identification and signal monitoring
• Design and run multi-channel ABM campaigns into target accounts, including paid, direct mail, personalized content, and executive outreach
• Develop account and vertical specific messaging and ROI narratives with sales and subject matter experts
• Brief and direct outsourced content or creative agency support for account specific assets
• Execute ABM program spend, including advertising, direct mail, and account-based event costs, against a set budget

Field and named-account events

• Own execution of account-based field events, executive dinners, and roundtables for named strategic accounts as the program grows into 1:1, from planning through follow-up
• Partner directly with regional and vertical sales pods on account selection, messaging, and outreach cadence
• Align with sales on account handoff, keeping strategic accounts moving through joint account plans rather than a standard funnel handoff

Reporting

• Report on account-level engagement, target account penetration, and pipeline generated within the target account list

Qualifications

• 5 or more years of B2B ABM experience, with strong 1:few vertical or cluster campaign experience; 1:1 strategic account experience a plus as the role grows into it
• Experience selling into complex, enterprise accounts with long sales cycles and multiple stakeholders, ideally in services or solution-led businesses rather than pure self-serve SaaS
• Hands-on experience with technographic, intent, or account identification platforms (HG Insights or website de-anonymization tools a plus)
• Experience partnering directly with sales on account selection and joint account planning
• Comfortable operating across multiple regions, coordinating with sales pods in both the UK and US
• Experience planning and executing account-based field events or executive engagements
• Strong narrative and messaging instincts, able to translate a services outcome into an account-specific pitch
• Hands-on experience with HubSpot or a similar marketing automation platform is a plus