Marketing Manager

Software Technology Inc; Town of Vienna (WI); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Software Technology Inc in Wisconsin is looking for an experienced Account Based Marketing Manager. This pivotal role involves developing account-based marketing strategies and collaborating closely with sales leadership.

The ideal candidate will have at least 8-10 years in multi-channel B2B marketing and strong understanding of the sales process. This role will require 30% travel, including some international travel. If you have a passion for marketing and sales alignment, we invite you to apply.

Qualifications

• 8-10 years of experience in multi-channel B2B marketing, preferably in government or security software.
• Strong understanding of the Sales process and marketing campaigns.

Responsibilities

• Define and build account-based marketing strategy.
• Develop and implement marketing plans for targeted accounts.
• Align closely with sales leadership on key accounts.
• Collaborate with marketing stakeholders on campaign concepts.

Skills

Multi-channel B2B marketing

Sales alignment

Content development

Strong communication skills

Job description

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.

Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807

Title: Account Based Marketing Manager

Location: Initial Remote (DC/VA locations)

Duration: Fulltime

Job Description:

Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.

Responsibilities

• Define and build account-based marketing strategy
• Develop, implement, and execute marketing plans and acceleration programs for specific, targeted accounts
• Serve as the focal point for the sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
• Work closely with sales leadership to align on key accounts and activities
• Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
• Work closely with Sales to map and identify key personas in the buying process to develop marketing plan accordingly
• Leverage and localize existing content, while developing account-specific content where required
• Define activity KPIs and own the measurement and performance analysis process

Requirements / Experience

• A minimum of 8-10 year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
• Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity.
• Strong understanding of the Sales process.
• Proven experience enabling a sales organization with training and sales tools.
• Experience in developing the strategy and content for marketing programs that drive awareness and demand for your products.
• Product marketing and content development background – strong advantage.
• Candidate should feel comfortable presenting publicly in outward facing situations.
• Strong written and spoken communication skills.
• Travel: 30% travel expected, including some international travel.

Additional Information

All your information will be kept confidential according to EEO guidelines.