Account Based Marketing Manager

Brite; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Brite in San Francisco seeks a marketer with 5+ years of B2B SaaS ABM experience to own high-value enterprise campaigns and drive pipeline through personalized 1:1 and 1:few plays, targeting $100K+ ACV deals.

You will partner with enterprise sales leaders, design account plans, map buying committees, and measure engagement and ROI using AI tools to scale personalization.

Qualifications

• 5+ years in B2B SaaS marketing with hands-on ABM experience.

Responsibilities

• Own ABM strategy for $200K+ ACV accounts and drive pipeline.
• Build Assort's first dedicated ABM program, reporting to VP Growth.
• Collaborate with Enterprise AEs and sales leaders on account plans.
• Design personalized 1:1 and 1:few plays across multiple channels.
• Measure engagement, deals influenced, and ROI; optimize program spend.

Skills

ABM strategy

Pipeline development

Enterprise accounts

Cross-functional collaboration

Campaign optimization

Tools

6sense

Demandbase

Clay

Job description

We need someone with B2B SaaS marketing experience (about 5+ years is ideal, but high-growth candidates with less will be considered) and real hands-on ABM work: personalized 1:1 and 1:few campaigns targeted at enterprise accounts. You should be comfortable owning a program from scratch, working directly with enterprise sales leaders and handling complex deal cycles, ideally on deals of $100K+ ACV. You should also have a track record of driving measurable pipeline, net-new opportunities and deal acceleration. Bonus points if you have healthcare or healthcare IT experience, or a background that mixes demand gen, field marketing or growth marketing with ABM.

What you'll do:

• Own the ABM strategy for $200K+ ACV accounts. You'll be accountable for pipeline creation, deal acceleration and revenue impact.
• Take ownership of Assort's first dedicated ABM program and build it from concept to execution. You'll report to the VP of Growth Marketing and work alongside the Head of Demand Gen.
• Work closely with Enterprise AEs and sales leaders to build account plans, map buying committees, find whitespace and coordinate multi-threaded engagement across the sales cycle.
• Design and run personalized 1:1 and 1:few plays across executive outreach, digital, gifting, field events, customer proof points and thought leadership. These plays create net-new business and move high-value deals forward.
• Lead coordinated account plays around product launches, conferences, executive events and customer stories, from planning to measuring results.
• Measure and improve account engagement, buying committee depth, deals influenced, win rate on ABM accounts and program spend per Tier 1 account. You'll partner with RevOps and use AI and account intelligence tools (e.g., 6sense, Demandbase, Clay) to scale personalization without losing quality.