Automotive BDC Manager: Lead, Coach & Convert Leads

Germain Honda; Dublin (OH); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with employer match

Paid vacation/holidays

Competitive wage plans

Professional development

Job summary

Germain Honda of Dublin is seeking a dynamic BDC Manager to lead our internet sales operation in a high-volume Honda dealership. You will develop people, improve processes, and turn more opportunities into showroom appointments and vehicle sales.

You will manage the BDC team, coach staff, optimize lead response times, track performance, and collaborate with sales managers to maximize every opportunity. A strong CRM and data-driven approach are essential.

Qualifications

• Proven leadership and coaching in a BDC or dealership setting.
• Strong communication and organizational abilities.
• Comfortable using data to drive performance and set goals.
• Experience with CRM processes and lead management.

Responsibilities

• Manage and train the BDC team to ensure high-quality customer interactions and appointment setting.
• Monitor and optimize lead response times (calls, texts, emails) to maximize conversion rates.
• Improve appointment-set, show, and sold percentages.
• Work closely with sales managers and salespeople to maximize opportunities.
• Review daily performance reports and identify missed opportunities.
• Conduct call reviews, training sessions, and one-on-one coaching.
• Maintain accurate CRM records and consistent follow-up processes.

Skills

Leadership

Coaching

CRM knowledge

Lead management

Communication

Tools

CRM software

Job description

Germain Honda of Dublin is seeking a dynamic BDC Manager to lead our internet sales operation in a high-volume Honda dealership. You will develop people, improve processes, and turn more opportunities into showroom appointments and vehicle sales.

You will manage the BDC team, coach staff, optimize lead response times, track performance, and collaborate with sales managers to maximize every opportunity. A strong CRM and data-driven approach are essential.