Automation Sales Manager — Territory Growth & ROI

Formic; Nashville (TN); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped Commission

Healthcare Coverage

Insurance Benefits

EAP

Paid Parental Leave

401(k)

Home Office Stipend

Cell Phone Reimbursement

Flexible PTO

Job summary

Formic, a Nashville-based leader in robotics-enabled manufacturing, is hiring an Automation Sales Manager to drive revenue growth across SMB and mid-market manufacturers. You will design a territory plan, build relationships with manufacturers, integrators, and partners, and own the full sales cycle from discovery to contract.

You will partner with Engineering and Solutions teams to tailor automation solutions, lead negotiations, and travel extensively (up to 75%).

Qualifications

• Proven success in full-cycle B2B sales with strong revenue attainment.
• Experience owning and growing a geographic territory independently.
• Ability to build pipeline in new or underpenetrated markets.
• Understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Territory ownership

Pipeline development

Manufacturing domain knowledge

Multi-stakeholder buying

ROI communication

Salesforce familiarity

Travel up to 75%

Growth environment adaptability

Tools

CRM systems (Salesforce)

Job description

Formic, a Nashville-based leader in robotics-enabled manufacturing, is hiring an Automation Sales Manager to drive revenue growth across SMB and mid-market manufacturers. You will design a territory plan, build relationships with manufacturers, integrators, and partners, and own the full sales cycle from discovery to contract.

You will partner with Engineering and Solutions teams to tailor automation solutions, lead negotiations, and travel extensively (up to 75%).