Auto Dealer Program Activation Lead

Channel Partners, LLC; Charlotte (NC); Hybrid; USD 51,000 - 53,000; Full time

Benefits offered by this job

$350 per month car allowance

$75 per month technology allowance

Travel expense account reimbursement

Regular gasoline and general office"

Healthcare benefits & 401K

Full-time work

Job summary

Channel Partners is seeking an Associate District Manager to represent SiriusXM at a portfolio of automotive dealerships. This field-facing role focuses on driving program adoption, building dealer partnerships, and increasing trial awareness across new and pre-owned vehicle sales.

Travel within a defined territory and hands-on training with dealership staff are required. The ideal candidate thrives on relationship building, can influence outcomes, and acts as a trusted resource for dealership

Qualifications

• 2+ years of experience in automotive sales or dealership account management.
• Strong communication and ability to influence stakeholders within a dealership.
• Experience managing a district or territory accounts.
• Willingness to travel Monday through Friday, with occasional overnight trips.

Responsibilities

• Serve as the primary SiriusXM representative for a portfolio of assigned automotive dealerships, promoting brand awareness, trial engagement, and addressing program-related inquiries, incentives, and eligibility.
• Execute SiriusXM program initiatives by building strong partnerships with dealer personnel and integrating seamlessly into dealership sales and service processes.
• Maintain a high-impact dealership presence through regular in-person visits, daily follow-ups, and hands-on support.
• Facilitate interactive, in-vehicle training sessions with sales teams and managers on SiriusXM product features, technology, and value.
• Educate staff on new and pre-owned vehicle trial offers, ensuring clear communication of eligibility, activation steps, and benefits.
• Train dealership staff to deliver a compelling, SiriusXM-enhanced customer experience throughout the sales process—from test drives to post-sale follow-up.
• Provide guidance on effective customer engagement strategies to promote trial usage and continued interest in SiriusXM services.
• Track and review dealership performance metrics, identify areas for improvement, and implement tailored action plans.
• Required to utilize proprietary tools to log daily activity and contacts, and track overall performance for transparency and accountability.
• Conduct program audits and compliance checks to ensure consistent dealer engagement and proper execution of SiriusXM initiatives.
• Lead and coordinate territory-based special projects and promotional campaigns to drive brand and trial awareness.
• Stay current on industry trends, dealership dynamics, and competitive offerings to inform training and strategy.

Skills

Automotive sales

Dealership account management

CRM systems

Communication

Time management

Tools

Microsoft Office Suite

DMS platforms

CRM software

Job description

Channel Partners is seeking an Associate District Manager to represent SiriusXM at a portfolio of automotive dealerships. This field-facing role focuses on driving program adoption, building dealer partnerships, and increasing trial awareness across new and pre-owned vehicle sales.

Travel within a defined territory and hands-on training with dealership staff are required. The ideal candidate thrives on relationship building, can influence outcomes, and acts as a trusted resource for dealership