Auto BDC Specialist - Lead & Appointment Expert

California Motors Direct Corp.; Montclair (CA); On-site; USD 25,000 - 34,000; Full time

Benefits offered by this job

Competitive Wages

Paid Vacation and Sick time

Paid Basic Life & AD&D Insurance

401K & Match

Other Supplemental Insurance options

Job summary

California Motors Direct Corp. is seeking a motivated BDC Sales Representative to manage inbound and outbound customer communications, set appointments, and support the sales team as the first point of contact for customers.

You will drive engagement, manage leads, and coordinate showings to boost showroom traffic and opportunities. The role requires a proactive, organized individual with experience in automotive sales, CRM systems, and a customer-focused mindset.

Qualifications

• High school diploma or equivalent required; college coursework or degree preferred.
• Minimum of 1 year experience in automotive sales, inside sales, call center, account management, or phone-based customer service, required
• Proven experience in prospecting, cold calling, and managing large inbound lead lists.
• Self-driven, goal-oriented, and able to exceed performance-based metrics using consultative selling techniques.
• Strong organizational skills with the ability to manage multiple priorities, maintain accurate records, and meet deadlines.
• Experience with DMS, CRM platforms, Microsoft Office, Outlook, and Google Workspace.
• Excellent verbal and written communication skills with attention to detail and ability to follow instructions.
• Must be able to work service center hours: 7:00am-6:00pm Monday-Friday; and 7:00am-5:00pm on Saturdays.
• Professional appearance, work ethic, and ability to thrive in a team-oriented environment.
• Ability to work weekends and flexible hours as needed.
• Bilingual skills are preferred but not required.
• Valid driver’s license.

Responsibilities

• Serve as the primary point of contact for all inbound sales leads via phone, internet, email, and text.
• Respond promptly to new and existing sales inquiries, providing accurate information and an exceptional customer experience.
• Qualify prospects, build rapport, identify customer needs, and guide customers toward scheduling a dealership visit.
• Schedule, confirm, and follow up on sales appointments to maximize showroom traffic and show rates.
• Conduct outbound follow-up calls, emails, and texts on unsold leads, missed appointments, and prior customer inquiries.
• Maintain accurate, timely, and detailed records of all customer interactions, lead activity, and appointment outcomes in the CRM system.
• Communicate customer needs, expectations, and objections effectively to the sales team to ensure a smooth transition and positive in-store experience.
• Stay current on dealership promotions, manufacturer incentives, inventory availability, and vehicle features.
• Meet or exceed daily, weekly, and monthly contact, appointment, and show goals.
• Work efficiently in a fast-paced, high-volume environment while managing multiple customer conversations simultaneously.
• Participate in sales meetings, training sessions, and ongoing product knowledge development.
• Follow all dealership policies, procedures, and compliance requirements.
• Perform other sales-related duties as assigned.

Skills

Prospecting

Cold calling

CRM software

Communication skills

Organizational skills

DMS

Microsoft Office

Outlook

Google Workspace

Bilingual preferred

Education

High school diploma or equivalent

College coursework preferred

Tools

DMS

CRM platforms

Microsoft Office

Outlook

Google Workspace

Job description

California Motors Direct Corp. is seeking a motivated BDC Sales Representative to manage inbound and outbound customer communications, set appointments, and support the sales team as the first point of contact for customers.

You will drive engagement, manage leads, and coordinate showings to boost showroom traffic and opportunities. The role requires a proactive, organized individual with experience in automotive sales, CRM systems, and a customer-focused mindset.