Audience Strategy & Activation Manager

24 Seven Talent; Bolingbrook (IL); Hybrid; USD 45,000 - 62,000; Full time

Job summary

24 Seven Talent is seeking a Manager, Audience Operations Analyst to lead audience strategy, activation, and operations across its retail media ecosystem. The role focuses on translating advertiser objectives into actionable targeting and ensuring audiences can be built, distributed, activated, and measured.

The candidate will own end-to-end audience workflows, partner with internal teams and external partners, and stay current on identity, privacy, and first-party data trends to drive scalable

Qualifications

• 5+ years of experience in retail media, digital advertising, audience strategy, media activation, AdTech, data strategy, or a related field.
• Experience developing and activating audience strategies using first-party data.
• Strong understanding of audience segmentation, identity, syndication, and digital media ecosystems.

Responsibilities

• Develop audience strategies and targeting recommendations based on advertiser objectives, campaign goals, and first-party data.
• Own audience workflows from request and development through distribution, activation, maintenance, and retirement.
• Partner with Sales, Account Management, Product, Data, Measurement, Media, and external agency/publisher partners.
• Oversee audience activation readiness and troubleshoot distribution or platform issues that could impact campaign launches.
• Establish audience taxonomy, documentation, governance, and operational best practices.
• Evaluate audience performance and translate insights into future targeting recommendations.
• Identify gaps and opportunities to improve audience products, capabilities, processes, and scalability.
• Stay current on retail media, identity, privacy, first-party data, and AdTech trends.

Skills

Audience strategy

First-party data

AdTech

CDP

Identity

Cross-functional collaboration

Analytical skills

Tools

LiveRamp

Adobe

SAS

Job description

24 Seven Talent is seeking a Manager, Audience Operations Analyst to lead audience strategy, activation, and operations across its retail media ecosystem. The role focuses on translating advertiser objectives into actionable targeting and ensuring audiences can be built, distributed, activated, and measured.

The candidate will own end-to-end audience workflows, partner with internal teams and external partners, and stay current on identity, privacy, and first-party data trends to drive scalable