Audience Strategy & Activation Lead (ESOP)

IDR, Inc.; Bolingbrook (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation package

Full Benefits; Medical, Vision, Dental

Job summary

IDR, Inc. in Bolingbrook, IL is seeking an Audience Operations Manager to lead audience targeting, segmentation, and activation across retail media and digital advertising initiatives.

You will partner with sales and account teams to translate client objectives into data-driven audience recommendations, manage end-to-end audience workflows, and collaborate with internal and external partners to optimize performance.

Qualifications

• Bachelor's degree in a related discipline preferred.
• 5+ years of experience in retail media, digital advertising, audience strategy, AdTech, data strategy, or a related field.
• Experience developing and executing audience strategies using first-party data.
• Strong understanding of audience segmentation, identity, syndication, activation, and digital media ecosystems.
• Experience working with audience management platforms, identity providers, CDPs, or other AdTech/MarTech solutions.

Responsibilities

• Serve as the subject matter expert for audience targeting, segmentation, and activation strategy.
• Translate advertiser objectives and campaign goals into actionable audience recommendations using first-party data.
• Partner with sales and account management teams on audience strategies for client opportunities and campaign planning.
• Manage the end-to-end audience workflow, including requests, development, distribution, activation, and retirement.
• Collaborate with internal teams and external partners to troubleshoot activation challenges and optimize audience performance.

Skills

Audience targeting

Activation strategy

First-party data

AdTech

CDP

MarTech

Audience management platforms

Identity providers

Data strategy

Education

Bachelor's degree

Tools

Audience management platforms

Identity providers

CDPs

MarTech solutions

AdTech platforms

Job description

IDR, Inc. in Bolingbrook, IL is seeking an Audience Operations Manager to lead audience targeting, segmentation, and activation across retail media and digital advertising initiatives.

You will partner with sales and account teams to translate client objectives into data-driven audience recommendations, manage end-to-end audience workflows, and collaborate with internal and external partners to optimize performance.