Remote Audience Strategy & Activation Lead

BLR Holdings, Inc.; Bolingbrook (IL); On-site; USD 41,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Weekly paychecks

Holiday pay

Job summary

Cella by Randstad Digital is seeking an Audience Strategy Operations Manager to bridge client advisory and hands-on execution for a premier beauty retailer. Lead audience strategy, optimize workflows, and govern platform activations across channels with external partners.

Role emphasizes first-party data, identity, and measurement linkage; requires 5+ years in digital advertising or data strategy and strong Excel/PowerPoint skills. Hybrid/remote work with competitive hourly compensation.

Qualifications

• 5+ years in retail media, digital advertising, audience strategy, or data strategy.
• Experience with audience segmentation, identity, activation, and syndication.
• Proven ability to manage agency, technology, and publisher partners.

Responsibilities

• Audience Strategy & Advisory: translate advertiser goals into actionable first-party data targeting recommendations with Sales and Account Management.
• Operations & Workflow: own end-to-end audience operating model from request to creation, distribution, platform hygiene and deprecation with external partners.
• Platform Governance & Activation: oversee distribution across publisher platforms and maintain naming/documentation standards; escalate complex issues.
• Product & Capability Development: identify gaps, partner with Product/MarTech to prioritize tools and assess ad-tech/clean-room options.
• Performance Analysis & Optimization: track audience-level performance and develop frameworks to improve future campaigns.

Skills

Audience strategy

Audience management platforms

Identity

First-party data

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor's degree

Tools

LiveRamp

Adobe

SAS

Clean rooms

Job description

Cella by Randstad Digital is seeking an Audience Strategy Operations Manager to bridge client advisory and hands-on execution for a premier beauty retailer. Lead audience strategy, optimize workflows, and govern platform activations across channels with external partners.

Role emphasizes first-party data, identity, and measurement linkage; requires 5+ years in digital advertising or data strategy and strong Excel/PowerPoint skills. Hybrid/remote work with competitive hourly compensation.