Audience Solutions & Insights Lead

Simon Property Group; Indianapolis (IN); On-site; USD 90,000 - 135,000; Full time

Job summary

Simon Media Network, part of Simon Property Group, seeks an experienced Manager of Audience Solutions & Insights to bridge advertiser objectives with data-driven strategies across digital, programmatic, retail media, and DOOH. You will transform audience intelligence into campaign strategy, activation, and measurement, supporting revenue growth.

Role requires building audience segments, analyzing performance, and presenting actionable recommendations to advertisers, agencies, and internal teams,

Qualifications

• 4–6 years of experience in retail media, commerce media, programmatic advertising, audience strategy, media analytics, or a client-facing media planning role.
• Strong analytical skills with experience evaluating campaign performance, audience effectiveness, attribution and business outcomes.
• Hands-on experience building and activating audiences within DSPs, CDPs, DMPs, retail media platforms, audience management solutions, or advertising technology tools.

Responsibilities

• Build, test, optimize, and activate audience segments across digital, programmatic, retail media, and DOOH environments.
• Analyze campaign performance, visitation trends, and commerce outcomes to uncover actionable insights.
• Develop post‑campaign analyses and executive‑ready reports demonstrating audience impact and business outcomes.
• Support client conversations with Sales and Client Success, translating results into strategic recommendations.
• Collaborate with Product, Data, and Media teams to enhance audience capabilities and new offerings.

Skills

Analytical skills

Client-facing communications

Presentation skills

Tools

Excel

Tableau

Power BI

Looker

Job description

Simon Media Network, part of Simon Property Group, seeks an experienced Manager of Audience Solutions & Insights to bridge advertiser objectives with data-driven strategies across digital, programmatic, retail media, and DOOH. You will transform audience intelligence into campaign strategy, activation, and measurement, supporting revenue growth.

Role requires building audience segments, analyzing performance, and presenting actionable recommendations to advertisers, agencies, and internal teams,