Audience Insights Analyst, New Business Growth

OpenKrill; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Power Digital is seeking a data-driven analyst to own new business audience analyses and deliver high-quality insights for marketing campaigns. You will work across strategy, execution, and measurement with multiple teams to identify behavior, preferences, and trends that inform planning and targeting.

You will research and onboard tools like Nielsen, MRI-Simmons, and Comscore to optimize the audience development process. A proactive growth mindset and strong communication are essential.

Qualifications

• Experience analyzing large datasets to derive audience insights for planning and campaigns.
• Strong understanding of media funnel, tracking, optimization, and channels.
• Self-starter with high energy and strong time management.

Responsibilities

• Own new business audience analyses and ensure timely delivery to revenue teams.
• Support analyses for existing clients based on new business demand.
• Research and onboard tools to enhance audience development and efficiency.
• Refine and improve analysis processes and templates for better output.
• Collaborate with teams and provide constructive feedback.
• Be proactive in learning industry trends and developing new skills.

Skills

Audience analysis

Data analysis

Project management

Tools

Nielsen

MRI-Simmons

Global Web Index

Comscore

Job description

Power Digital is seeking a data-driven analyst to own new business audience analyses and deliver high-quality insights for marketing campaigns. You will work across strategy, execution, and measurement with multiple teams to identify behavior, preferences, and trends that inform planning and targeting.

You will research and onboard tools like Nielsen, MRI-Simmons, and Comscore to optimize the audience development process. A proactive growth mindset and strong communication are essential.