Audience Insights & Measurement Strategist

Solomon Page; Chicago (IL); On-site; USD 100,289,000 - 128,943,000; Full time

Job summary

Solomon Page is seeking an Audience Insights & Measurement Analyst to support Ad Sales and Audience Development strategy in Chicago or NYC onsite. The role focuses on fast, credible audience insights, measurement of viewership, and transforming data into strategic recommendations.

The ideal candidate brings Nielsen NPower expertise, strong TV/streaming metrics knowledge, and ability to translate complex data into compelling narratives for sales teams and leadership.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• 4+ years of experience in media research, audience measurement, or media analytics.
• Experience in network/studio/agency/publisher environments with audience measurement focus.
• Hands-on experience with Nielsen NPower - REQUIRED.
• Strong understanding of TV and streaming audience measurement.
• Ability to translate data into actionable insights and strategic recommendations.

Responsibilities

• Deliver audience analyses and custom cuts for Ad Sales; meet tight timelines.
• Build templates, pull-sheets, and reporting tools for recurring requests.
• Translate measurement data into clear narratives for client conversations.
• Develop tools and sales stories with Ad Intel to support pipelines.
• Support audience development measurement and attribution studies.
• Collaborate with internal teams to communicate data capabilities and limitations.

Skills

Audience Analytics

Storytelling

Data Interpretation

Communication

Deadline-Driven

Education

Bachelor's degree in Marketing, Statistics, Data Science

Tools

Nielsen NPower

Nielsen Ad Intel

Advanced Excel

PowerPoint

VideoAmp

SQL

Tableau

Power BI

Job description

Solomon Page is seeking an Audience Insights & Measurement Analyst to support Ad Sales and Audience Development strategy in Chicago or NYC onsite. The role focuses on fast, credible audience insights, measurement of viewership, and transforming data into strategic recommendations.

The ideal candidate brings Nielsen NPower expertise, strong TV/streaming metrics knowledge, and ability to translate complex data into compelling narratives for sales teams and leadership.