Senior Manager, Growth Marketing (Audience)

Dow Jones; New York (NY); On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental, vision insurance

Parental leave

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

Dow Jones seeks a Senior Manager of Audience Marketing to lead growth across WSJ, Barron’s and MarketWatch. You will own lead generation and newsletter growth, partner with paid media, and align paid and organic strategies across the audience development team.

You will manage one direct report, translate data into actionable insights, and drive monetization of newsletters within the consumer subscriptions division. This role blends journalism insight with a performance marketing mindset.

Qualifications

• 8–10 years of experience in lead generation, subscription marketing or audience development.
• Experience in managing direct reports and leading teams.
• Proven ability to derive insights from data to optimize campaigns.
• Strong organizational skills and ability to manage multiple workstreams.
• Experience collaborating across disciplines and with stakeholders.

Responsibilities

• Build Dow Jones's audience marketing strategy with paid media partners and other stakeholders.
• Own lead generation marketing including free registrations and newsletter signups.
• Align organic growth and paid marketing strategies with the broader audience team.
• Develop and own the roadmap to test lead gen tactics, content themes, messaging and pathways.
• Own monetization of newsletters and drive paid campaigns with newsroom and marketing partners.
• Collaborate with data teams to create and distribute reporting on consideration impact in the funnel.
• Demonstrate empathetic leadership and grow direct reports.

Skills

Lead generation

Subscription marketing

Audience development

Performance marketing

People management

Data-driven marketing

Organizational skills

Cross-functional collaboration

Team player

Strategic thinking

Newsroom experience

Job description

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

Dow Jones is seeking a Senior Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.

You Will:

• Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.
• Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.
• Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.
• Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.
• Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives
• Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.
• Be an empathetic people manager with solid experience growing their direct reports.

You Have:

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing
• Empathetic people management skills with solid experience growing direct reports
• Comfortability working with data and deriving insights to optimize your campaigns
• Strong organizational skills and ability to manage multiple workstreams.
• Comfortability working cross-functionally and communicating across disciplines.
• A team player mentality and entrepreneurial mindset with drive to win
• Strategic thinking skills with proven ability to ideate and bring to life marketing strategies
• Experience in newsrooms is a plus!
• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

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Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range:

$125,000.00 - $155,000.00 + Bonus

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.