Audience Insights & Analytics Manager

PBS

Arlington (VA)

On-site

USD 80,000 - 85,000

Full time

4 days ago

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Benefits offered by this job

Discretionary bonuses

Insurance options

Identity protection program

Employee assistance program

Retirement plan (403b)

Paid time off

Job summary

PBS is seeking a Manager, Audience Insights and Analysis to support audience and member behavior research across PBS platforms. You will conduct primary research (qualitative and quantitative) and pair it with Nielsen, Google Analytics, and syndicated data to craft a complete audience picture.

The role involves collaboration with marketing and content teams and managing vendor relationships. You will design studies, analyze results, and translate findings into actionable recommendations while

Qualifications

3-5 years conducting primary research and/or analyzing digital, syndicated, or media measurement data.
Hands-on experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, Forsta).

Responsibilities

Design, program, and field primary research studies with internal clients.
Analyze and report survey results, translating findings into clear recommendations.
Advise colleagues on research needs and methodologies.
Run day-to-day execution with research vendors and manage scope/budget with Senior Director.
Analyze Nielsen national/local data, Google Analytics, MRI, YouGov to understand audience behavior.
Create recurring reports and analyses with Data Strategy & Operations data models.
Respond to ad hoc data requests from marketing, content, and stations teams.
Identify information gaps and propose studies to close them.
Build presentations to make research legible to non-research audiences.