Hybrid Audience Insights Analyst

American Public Media Group; Saint Paul (MN); Hybrid; USD 51,000 - 58,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental and Vision benefits

Life and AD&D, Short-Term & Long-Term 

403(b) Retirement Plan

Job summary

American Public Media Group seeks an Audience Analyst to join the Audience Insights & Analytics team. This role analyzes audience, donor, and first-party data to support audience growth, fundraising performance, and community impact at a mission-driven media organization.

You will partner with Membership and Audience Development & Marketing to provide reporting, analysis, and actionable recommendations for campaigns, member drives, fundraising campaigns, planning, and strategy, with

Qualifications

• Bachelor’s degree or equivalent work experience.
• 2+ years of experience in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or a similar role.
• 2+ years of experience with SQL independently for data extraction, transformation, validation, troubleshooting, and analysis of large or complex data sets.
• Strong analytical and problem-solving skills with ability to identify patterns and anomalies and draw well-supported conclusions.
• Strong communication skills and ability to translate data into clear business recommendations.
• Ability to self-manage goals, priorities, workload, deadlines, and internal client relationships.
• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint), Teams, Slack, or similar productivity software.

Responsibilities

• Collect, analyze, and interpret data from CRM, marketing activation platforms, and other first-party data systems.
• Develop proficiency with data platforms and reporting tools (Salesforce NPSP, Marketing Cloud, Power BI, etc.).
• Provide analytics support for Membership by measuring member drives, fundraising campaigns, and ongoing strategy; develop actionable reporting and recommendations.
• Provide reporting and analysis for broadcast channels across multiple stations and markets.
• Translate data into clear recommendations, risks, and opportunities for senior leaders.
• Query, mine, and analyze large data sets using SQL and other tools to identify patterns and validate data.
• Develop and maintain automated reporting and workflows to improve efficiency and accuracy across reporting for marketing, fundraising, and audience strategy.
• Partner with technical and business teams to define questions, develop measurement strategies, conduct analysis, validate findings, and deliver insights.
• Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting, meet deadlines, and communicate scope and timelines to stakeholders.

Skills

SQL

Analytics

Communication

Self-management

Office tools

Education

Bachelor's degree in Marketing Economics Business Analytics Mathematics Data Science Statistics

Tools

Salesforce

Marketing Cloud

Power BI

Tableau

Looker

R

Python

SAS

Job description

American Public Media Group seeks an Audience Analyst to join the Audience Insights & Analytics team. This role analyzes audience, donor, and first-party data to support audience growth, fundraising performance, and community impact at a mission-driven media organization.

You will partner with Membership and Audience Development & Marketing to provide reporting, analysis, and actionable recommendations for campaigns, member drives, fundraising campaigns, planning, and strategy, with