Audience Growth & Insights Analyst

Minnesota Public Radio; Saint Paul (MN); Hybrid; USD 5,166,000 - 5,627,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental Insurance

Vision Insurance

Life and AD&D

Short-Term and Long-Term Disability

Paid Parental Leave

Vacation and Sick time

Holiday Pay

Employee Assistance Program

Job summary

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role uses data, analysis, and insights to support audience growth, fundraising performance, and community impact at a mission-driven media organization.

The role partners with Membership and Marketing to provide reporting, analysis, and actionable recommendations for marketing campaigns, member drives, fundraising campaigns, annual planning, and overall strategy.

Qualifications

• Bachelor’s degree in Marketing, Economics, Business, Analytics, Mathematics, Data Science, Statistics, related field, OR equivalent work experience.
• 2+ years of experience in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or a similar role.
• 2+ years of experience and proficiency using SQL independently for data extraction, transformation, validation, troubleshooting, and analysis of large or complex data sets.
• Strong analytical and problem-solving skills, including the ability to identify patterns and anomalies, retrieve and manipulate data, investigate discrepancies, and draw well-supported conclusions.
• Strong communication skills and the ability to translate data into clear business recommendations.
• Ability to self-manage goals, priorities, workload, deadlines, internal client relationships, and process development.
• Proficiency in Microsoft Office (Outlook, Excel, Word, Power Point, etc.), Teams, Slack, or similar productivity software.

Responsibilities

• Collect, analyze, and interpret data from multiple internal and external sources with focus on CRM, marketing activation platforms, and other first-party data systems.
• Develop proficiency with a variety of data platforms and reporting tools including Salesforce NPSP, Marketing Cloud, Power BI, and other tools as needed.
• Provide analytics support for Membership teams by measuring and evaluating member drives, fundraising campaigns, and ongoing strategy; developing actionable reporting and recommendations; and supporting annual planning, revenue projections, and tracking of key performance indicators.
• Provide reporting and analysis for our broadcast channels and teams across multiple stations and markets.
• Translate data into clear recommendations, risks, and opportunities for senior leaders.
• Query, mine, and analyze large data sets using SQL and other tools to identify patterns, troubleshoot discrepancies, validate data, and develop analyses that help the organization better understand its members and audiences.
• Develop and maintain automated reporting and well-documented workflows that improve efficiency, ensure accuracy, consistency, and relevance across reporting used to support marketing, fundraising, and audience strategy.
• Partner with technical and business teams to define business questions, develop measurement strategies, conduct analysis, validate findings, and deliver actionable insights and recommendations.
• Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting and ad hoc requests, meet agreed-upon deadlines, and communicate clearly with leaders and stakeholders about scope, timelines, tradeoffs, and analytical opportunities.

Skills

SQL

Data analysis

Communication

MS Office

Power BI

CRM platforms

Tableau/Looker

Education

Bachelor's degree or equivalent

Tools

Salesforce NPSP

Marketing Cloud

Power BI

Job description

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role uses data, analysis, and insights to support audience growth, fundraising performance, and community impact at a mission-driven media organization.

The role partners with Membership and Marketing to provide reporting, analysis, and actionable recommendations for marketing campaigns, member drives, fundraising campaigns, annual planning, and overall strategy.