Audience Analytics Lead for Growth & Impact

Ultipro; Saint Paul (MN); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA

Dental, Vision, Life and AD&D

Paid Parental Leave

Vacation 3 wks/year

Holiday and sick time

Job summary

American Public Media Group seeks a Manager of Audience Analytics to lead the Audience Analytics team, guiding staff and prioritizing analytics resources to deliver actionable insights for audience growth and fundraising performance.

The role partners with Membership, Audience Development & Marketing, and other teams to translate complex data into clear recommendations. Hybrid work in Saint Paul, MN, with compensation range $105,000–$115,000 based on experience.

Qualifications

• 7+ years of analytics experience translating data into business decisions.
• Experience managing and developing direct reports.
• 4+ years using SQL independently for data tasks.
• 2+ years building dashboards in BI tools (Power BI/Tableau/Looker).
• Strong ability to influence leaders and communicate across functions.

Responsibilities

• Lead and develop the Audience Analytics team with coaching and priorities.
• Partner with Membership, Marketing, and other teams to drive insights.
• Develop measurement strategies and translate data into actions.
• Oversee data collection, integration, and reporting dashboards.
• Ensure data governance and quality across analytics processes.
• Represent analytics in cross-functional planning and initiatives.

Skills

Leadership

Stakeholder communication

Analytical thinking

Project management

Data-driven decision making

Mentoring / staff development

Education

Bachelor’s degree or equivalent experience

Tools

SQL

Power BI

Tableau

Looker

Job description

American Public Media Group seeks a Manager of Audience Analytics to lead the Audience Analytics team, guiding staff and prioritizing analytics resources to deliver actionable insights for audience growth and fundraising performance.

The role partners with Membership, Audience Development & Marketing, and other teams to translate complex data into clear recommendations. Hybrid work in Saint Paul, MN, with compensation range $105,000–$115,000 based on experience.