Manager of Audience Analytics

American Public Media Group; Saint Paul (MN); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental

Vision

Life and AD&D

Disability insurance

Paid parental leave

Paid caregiver leave

Vacation time

Sick time

Holiday pay

Volunteer time

403(b) Retirement Plan

Job summary

American Public Media Group seeks a Manager of Audience Analytics to lead the Audience Insights & Analytics team, guiding analytics initiatives that support audience growth, fundraising performance, and operational effectiveness. The role partners with Membership, Audience Development, Marketing, and other teams to translate data into actionable decisions.

Candidates should have strong leadership and BI experience.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7+ years of analytics experience across marketing/audience/donor roles.
• Experience coaching and developing team members.
• SQL proficiency for data extraction and analysis.
• Dashboards/reports development with BI tools.
• Strong communication and stakeholder management skills.
• Ability to translate complex data into recommendations.

Responsibilities

• Lead and develop the Audience Analytics team through coaching, performance management, workload prioritization, and professional development.
• Foster a collaborative, accountable, and stakeholder-focused team culture that promotes innovation and continuous improvement.
• Establish team priorities and allocate resources across strategic initiatives, recurring reporting, and ad hoc stakeholder needs.
• Serve as a strategic analytics leader and trusted advisor to multiple departments.
• Lead analytics initiatives supporting growth, fundraising performance, retention, engagement, and revenue planning.
• Partner with organizational leaders to define objectives and translate insights into actions, risks, and opportunities.
• Oversee collection, integration, analysis, and interpretation of audience, donor, marketing, and business data.
• Develop and improve reporting, dashboards, scorecards, forecasts, and decision-support tools.
• Ensure data governance and good analytical practices across the organization.
• Lead advanced analyses to identify trends and drivers of performance.
• Collaborate to improve analytics capabilities, data infrastructure, and measurement practices.
• Monitor developments in analytics and first-party data strategy for practical use.
• Manage relationships with vendors and data partners, overseeing contracts and deliveries.
• Represent the analytics team in cross-functional planning efforts.

Skills

Stakeholder collaboration

Data storytelling

Leadership

Strategic thinking

Education

Bachelor’s degree in marketing, economics, business, analytics, mathematics, data science, statistics, or related field

7+ years of experience in marketing, audience, donor, customer, database, or business analytics

Experience managing and developing direct reports

4+ years using SQL independently

2+ years developing dashboards/reports using BI platforms

Strong analytical, communication, project-management, and problem-solving skills

Ability to translate data into recommendations

Tools

SQL

Power BI

Tableau

Looker

Salesforce

Marketing Cloud

Python

R

Job description

Position Summary

American Public Media Group is seeking a Manager of Audience Analytics to join the Audience Insights & Analytics team. This role offers a unique opportunity to use data and insights to support audience growth, fundraising performance, operational effectiveness, and community impact at a mission-driven media organization. The Manager of Audience Analytics leads the Audience Analytics team, develops staff, prioritizes analytics resources, and delivers actionable insights that support organizational decision-making. The role is primarily partnered with the Membership and Audience Development & Marketing team. They also support Philanthropic Development, Broadcast, Digital Products, Finance, and other teams across the organization. Success in this role requires a combination of people leadership, technical expertise, business judgment, and stakeholder partnership. The ideal candidate can manage competing priorities, guide and review analytical work, contribute directly when appropriate, and translate complex data into clear recommendations that inform strategic and operational decisions.

Expected Compensation Range: $105,000 -$115,000 per year. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Location: Hybrid, St. Paul, MN

Position Responsibilities

• Lead and develop the Audience Analytics team through coaching, performance management, workload prioritization, and professional development.
• Foster a collaborative, accountable, and stakeholder-focused team culture that promotes innovation and continuous improvement.
• Establish team priorities and allocate resources across strategic initiatives, recurring reporting, and ad hoc stakeholder needs.
• Serve as a strategic analytics leader and trusted advisor to Membership, Philanthropic Development, Audience Development, Marketing, Broadcast, Digital Products, Finance, and other teams.
• Lead analytics initiatives supporting audience growth, fundraising performance, retention, engagement, revenue planning, and other organizational priorities.
• Partner with organizational leaders to define business objectives, develop measurement strategies, and translate complex data into actionable insights, recommendations, risks, and opportunities.
• Oversee the collection, integration, analysis, and interpretation of audience, donor, marketing, and business data from internal and external sources.
• Direct the development and continuous improvement of reporting, dashboards, scorecards, forecasts, and other decision-support tools.
• Ensure the quality, governance, documentation, and effective use of audience, donor, and marketing data and analytical processes.
• Lead and review advanced analyses that identify trends, opportunities, and drivers of audience, donor, and business performance.
• Partner with business and technical teams to improve analytics capabilities, data infrastructure, reporting processes, system implementations, and measurement practices.
• Monitor developments in analytics, artificial intelligence, first-party data strategy, and audience measurement, and identify practical opportunities for organizational use.
• Manage relationships with external vendors, consultants, and data partners, including oversight of contracts, deliverables, and performance.
• Represent the Audience Insights & Analytics team in cross-functional initiatives and organizational planning efforts, championing the effective use of data in decision-making.

Required Education And Experience

• Bachelor’s degree in marketing, economics, business, analytics, mathematics, data science, statistics, or a related field, or equivalent professional experience.
• 7+ years of experience in marketing, audience, donor, customer, database, or business analytics, including experience translating data into recommendations that inform business decisions.
• Experience managing and developing direct reports, including coaching, performance management, workload prioritization, goal setting, and professional development.
• 4+ years of experience using SQL independently for data extraction, transformation, validation, troubleshooting, and analysis of large or complex data sets.
• 2+ years of experience developing dashboards, reports, and data visualizations using Power BI, Tableau, Looker, or a similar business intelligence platform.
• Demonstrated ability to build productive relationships, influence decision-making, and communicate effectively with leaders and stakeholders across multiple business functions.
• Strong analytical, communication, project-management, and problem-solving skills, including the ability to manage competing priorities and translate complex analysis into actionable business recommendations.
• Demonstrated ability to evaluate analytical work, investigate data discrepancies, validate findings, and communicate appropriate limitations and risks.

Preferred Skills, Knowledge, And Abilities

• Experience leading analytics teams supporting fundraising, marketing, membership, subscription, media, digital publishing, nonprofit, or related organizations.
• Experience working with Salesforce, Marketing Cloud, or other CRM and marketing activation platforms and their associated data.
• Advanced SQL proficiency and experience with one or more additional analytical languages or tools, such as DAX, R, Python, or SAS.
• Experience with analytical techniques such as segmentation, clustering, predictive modeling, lifetime-value analysis, attribution, media mix modeling, or forecasting.
• Experience analyzing content, audience, digital, membership, subscription, donor, or fundraising performance.
• Experience developing analytics roadmaps, prioritizing portfolios of work, and balancing strategic initiatives with recurring reporting and stakeholder support.
• Experience improving data governance, data quality, reporting frameworks, analytics infrastructure, or documented analytical workflows.
• Knowledge of first-party data strategy, marketing measurement, audience development, donor behavior, digital measurement, or customer lifecycle analytics.

Reporting To This Position

• Senior Audience Analyst
• Audience Analyst

Physical Demands And Working Conditions

• Must be able to perform the essential duties of the position in an office environment with or without reasonable accommodation.
• Physical Demands: Required to move about in an office environment and sit for extended periods of time. Frequent use of hands for data entry/keystrokes and simple grasping.

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks./per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.