Strategy Associate Director — Hybrid, Data-Driven Media

Omnicom; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Allow

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking an Associate Director, Strategy in New York to develop and implement strategic initiatives aligned to client objectives. You will collaborate with clients, internal teams, and external partners to design holistic media plans that deliver measurable results.

The role requires strong data-centric thinking, leadership, and expertise in media planning and buying.

Qualifications

• Minimum 5 years of experience in media operations.
• Strong knowledge of media planning, buying, and optimization across channels.
• Retail/eCommerce/entertainment experience.
• Relevant post-secondary education, training, or equivalent experience.

Responsibilities

• Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand.
• Build sound strategic frameworks that ladder up to client business goals.
• Provide excellent client service by being responsive, accountable and detail oriented.
• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives.
• Own consumer insights and inspire tactical representations of strong, clear media strategies.
• Identifying opportunities for cross-platform deals when appropriate.
• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving.
• Effectively motivate, lead, and train the team to maximize shared objectives.
• Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Skills

Media planning

Media buying

Data analysis

Cross-functional teamwork

Project management

Education

Post-secondary education

Tools

Omni platform

Job description

Omnicom Media, the media services division of Omnicom Group, is seeking an Associate Director, Strategy in New York to develop and implement strategic initiatives aligned to client objectives. You will collaborate with clients, internal teams, and external partners to design holistic media plans that deliver measurable results.

The role requires strong data-centric thinking, leadership, and expertise in media planning and buying.