Associate Media Director: Data-Driven Cross-Channel Leader

TBWA\Worldwide; New York (NY); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

health/vision/dental insurance

401(k)

stock purchase

vacation

sick and personal days

disability, life, travel insurance计划

retirement plans

Job summary

TBWA in New York seeks an Associate Media Director who combines managerial leadership with hands-on media planning. You will guide the Planner and Associate Planner, translate the Media Director’s vision into actionable campaigns, and collaborate with Analytics, Strategy and Production teams.

You will leverage digital, TV, and cross-channel media expertise, mentor junior staff, defend recommendations with data, and own projects from start to finish while liaising with clients.

Qualifications

• 5+ years of media planning experience in an agency or media environment.
• Strong strategic planning with full-funnel media strategies.
• Leadership in annual planning, budgeting, forecasting and investments across multiple clients and campaigns.
• Deep understanding across Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio.
• Ability to translate data into actionable strategic recommendations.
• Experience with Nielsen, Comscore and other media research tools.
• Proven client leadership and ability to influence business decisions.
• Ability to mentor planning teams and collaborate cross-functionally.

Responsibilities

• Sell media strategies and partnerships to clients.
• Own campaigns from start to finish and ensure seamless execution.
• Be data-driven and provide persuasive insights.
• Be a critical thinker and defend strategic thinking with data.
• Collaborate across disciplines within Nissan United framework to deliver consistent outputs to clients.
• Stay up to date on the automotive industry and Nissan's initiatives.
• Act as liaison to clients for specific projects.

Skills

Media planning

Digital marketing

Leadership

Communication

Data interpretation

Presentation

Client relationship management

Forecasting

Tools

Nielsen

GWI

Comscore

Pathmatics

Simmons

MRI

Job description

TBWA in New York seeks an Associate Media Director who combines managerial leadership with hands-on media planning. You will guide the Planner and Associate Planner, translate the Media Director’s vision into actionable campaigns, and collaborate with Analytics, Strategy and Production teams.

You will leverage digital, TV, and cross-channel media expertise, mentor junior staff, defend recommendations with data, and own projects from start to finish while liaising with clients.