Associate Director, Omnichannel Media Planning

OMD; New York (NY); On-site; USD 110,000 - 120,000; Full time

Job summary

OMD in New York is seeking an Associate Director, Integrated Media Planning to lead the day‑to‑day operations of the integrated media planning function, partnering with creative partners and media owners to meet client objectives. The role requires 5–7 years of media planning experience with a strong agency background, and a proven track record of leadership to grow talent.

You will craft data‑driven, omnichannel strategies and present POVs to elevate client results, working in a fast‑paced

Qualifications

• 5-7 years of media planning experience with strong agency background.
• Experience with travel clients, national and local.
• Understanding of sports landscape and integration opportunities.
• Proven leadership and talent development ability.
• Hands-on omnichannel planning from concept to execution.
• Expert audience-first paid media strategies with data inputs.
• Advanced media math and analytics foundations.
• Excellent written and verbal communication; capable of negotiation.
• Experience collaborating with media owners and agency partners.
• Comfortable in a fast-paced, dynamic environment.

Responsibilities

• Lead day-to-day operations of the Integrated Media Planning function, coordinating with broader OMD teams and partners.
• Serve as key client contact to streamline requests and coordinate workstreams.
• Craft data-driven, full-funnel paid media strategies and end-to-end experiences.
• Develop client presentations and POVs for recommendations.
• Coordinate with peers to ensure consistency in processes and tools.
• Partner with creative and client teams to deliver integrated consumer experiences.
• Issue and present paid media recommendations and POVs based on performance data.
• Maintain positive team culture and environment.
• Manage resources and help team members prioritize work.
• QA budgets and media math as relevant.

Skills

Media planning

Agency background

Leadership

Client relationships

Data-driven planning

Omnichannel strategy

Audience-first strategies

Media math

Job description

OMD in New York is seeking an Associate Director, Integrated Media Planning to lead the day‑to‑day operations of the integrated media planning function, partnering with creative partners and media owners to meet client objectives. The role requires 5–7 years of media planning experience with a strong agency background, and a proven track record of leadership to grow talent.

You will craft data‑driven, omnichannel strategies and present POVs to elevate client results, working in a fast‑paced