Senior Media Strategy Lead: Data-Driven & Creative

twentysix; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Annual bonuses

Generous medical plan

Paid parental leave

Job summary

Known is seeking a Senior Specialist, Media Strategy in New York to drive cross-channel media planning and strategy. You will partner with data analysts, buyer scientists and activation teams to align campaigns with client goals and measurable outcomes.

The role emphasizes collaboration, budget stewardship, and timely delivery across campaigns in a fast-paced environment. Knowledge of Mediaocean, Lumina, Prisma, and major ad platforms is a plus.

Qualifications

• 2-4 years of media planning experience; agency experience preferred.
• Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources.
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting.
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges.
• Experience working with clients, vendors or suppliers with the ability to develop trusted relationships.
• Superb communication and developing presentation skills.

Responsibilities

• Media Strategy
• Support the development of cross-channel strategy & planning for media accounts both externally and internally
• Develop a deep understanding of clients' business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
• Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Maintain internal and external status documents, and walk teams through weekly status meetings
• Ability to analyze the media landscape, such as competitive insights, audience definitions, and media consumption behaviors that lead into media plan implications
• Support assigned aspects of client relationships
• Account Management
• Foster collaboration between teams; work with partner creative agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
• Support cross-channel budget management working with client and internal stakeholders
• Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
• Steward planning budgets and media activity across multiple campaigns
• Assist with creative naming, trafficking, and creative handoff
• Coordinate with buyer scientist and channel teams to map strategy with activation
• Track measurement plan

Skills

Media planning

Cross-channel strategy

Client relations

Budget management

Data analysis

Communication skills

Google Suite

Team collaboration

Presentation skills

Vendor relations

Tools

Mediaocean

Lumina

Prisma

Google Ads

Meta Ads

The Trade Desk

Job description

Known is seeking a Senior Specialist, Media Strategy in New York to drive cross-channel media planning and strategy. You will partner with data analysts, buyer scientists and activation teams to align campaigns with client goals and measurable outcomes.

The role emphasizes collaboration, budget stewardship, and timely delivery across campaigns in a fast-paced environment. Knowledge of Mediaocean, Lumina, Prisma, and major ad platforms is a plus.