Data-Driven Digital Media Planner

Mediahub Worldwide; New York (NY); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

MediaHub WW in New York seeks a Media Planner to develop, recommend, execute, and evaluate digital media plans from inception to completion with moderate oversight. The Media Planner should be able to work independently once parameters, goals and budgets are set.

You will analyze data, provide audience intelligence, manage budgets, and coordinate with partners to deliver campaigns on time while optimizing performance. Strong communication and teamwork are essential for success.

Qualifications

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content).
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• 1+ years of experience in a digital media planning/buying position at an advertising/media agency
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience analyzing data and market research
• Experience delegating assignments to junior staff

Responsibilities

• Contribute to impactful communications plan development to meet client needs and deliver communications idea
• Attend regular client status meetings, creative statuses and maintain on-going rapport
• Analyze and provide clients with research data and media/marketing information; including real-time opportunities to ensure our clients are remaining competitive
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Develop the RFPs and oversee the submission process with media partners
• Develop industry and partner POV’s with Manager’s oversight
• Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue
• Evaluate partner proposals, negotiate plan details, develop plan and ultimately present plan recommendations to internal stakeholders and clients
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting and the billing and reconciliation process
• Manage all partner specific budget allocation, optimization, media partnership programs and added value details

Skills

Media planning

Communication skills

Presentation skills

Time management

Microsoft Office

Tools

MS Word

Excel

PowerPoint

Job description

MediaHub WW in New York seeks a Media Planner to develop, recommend, execute, and evaluate digital media plans from inception to completion with moderate oversight. The Media Planner should be able to work independently once parameters, goals and budgets are set.

You will analyze data, provide audience intelligence, manage budgets, and coordinate with partners to deliver campaigns on time while optimizing performance. Strong communication and teamwork are essential for success.