Media Planning Supervisor: Data-Driven Campaign Leader

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Equal Opportunity Employer

Wellness and benefits offerings

Paid Family Care

Adoption and fertility support

Pet adoption assistance

Tuition Assistance

Flexible time off

Matching Gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Job summary

Starcom in New York is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, programmatic and more to maximize reach.

The ideal candidate is a thoughtful decision-maker who loves data and can lead deck writing, budget and channel allocation, and audience development while guiding Associates and Senior Associates in a fast-paced, collaborative environment.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning across media channels
• Strong understanding of local media strategy, media planning, and buying best practices
• Experience with MediaTools and Prisma is highly preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deckwriting, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and beresponsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Skills

Media planning

Local media strategy

Media buying

Channel allocation

Audience development

Data analysis

Education

Bachelor’s degree

Tools

MediaTools

Prisma

Job description

Starcom in New York is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, programmatic and more to maximize reach.

The ideal candidate is a thoughtful decision-maker who loves data and can lead deck writing, budget and channel allocation, and audience development while guiding Associates and Senior Associates in a fast-paced, collaborative environment.