Associate Media Director, Programmatic Strategy

Mediassociates, Inc.; Connecticut; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Mediassociates, Inc. seeks an Associate Media Director (Programmatic) to advance and scale programmatic capabilities through data-driven strategy and platform expertise. The role sits at the intersection of media strategy, analytics, and ad tech, guiding an assigned client portfolio.

You will lead audience-led strategies, own campaign activation, and collaborate with analytics to optimize performance while mentoring junior staff in a flexible, NYC-area environment.

Qualifications

• 7+ years in programmatic media
• Expertise in activation, audience strategy, and performance optimization
• Familiar with leading DSPs (Amazon, The Trade Desk, DV360) and measurement tools
• Strong client-facing presence and ability to translate strategy into narratives

Responsibilities

• Lead audience-led programmatic strategies aligned to client KPIs.
• Own campaign builds, trafficking oversight, and QC across DSPs.
• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks.
• Own platform decisions for assigned clients and manage vendor relationships.
• Lead and develop junior programmatic team members.

Skills

Programmatic media

Audience strategy

Measurement & analytics

Client-facing

Project management

Tools

Tableau

Mediaocean

Wrike

Excel

PowerPoint

Teams

Slack

Job description

Mediassociates, Inc. seeks an Associate Media Director (Programmatic) to advance and scale programmatic capabilities through data-driven strategy and platform expertise. The role sits at the intersection of media strategy, analytics, and ad tech, guiding an assigned client portfolio.

You will lead audience-led strategies, own campaign activation, and collaborate with analytics to optimize performance while mentoring junior staff in a flexible, NYC-area environment.