Associate Director, Research & Insights - Hybrid

WPP Media Limited; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited in New York is seeking an Associate Director, Research & Insights to unify data from multiple sources and inform strategic media decisions grounded in human insights.

The role sits within the Integrated Strategy discipline and partners with planning and client teams to deliver data-driven recommendations, workshop leadership, and bespoke insight solutions using AI tools and syndicated data sources.

Qualifications

• Minimum 4 years of industry or relevant experience in Strategy, Planning, Research and/or Media.
• Previous work experience at an agency, consultancy, research supplier, or client research role; foundational knowledge of the media planning process and media fluency strongly preferred.

Responsibilities

• Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning.
• Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation.
• Uncover new audience opportunities for our clients and share an understanding of who they are, why they do what they do and the best ways to reach them.
• Build insight presentations and present them to internal and external stakeholders.
• Manage research projects to help our clients solve their business problems by leveraging multiple research methodologies.
• Proactively design and build bespoke insights solutions/tools fueled by disparate data sources.
• Lead strategic workshops in discussion of key findings from research studies and tools with clients, including potential business and media applications of the insights.
• Develop and lead thought leadership around competitive, culture, consumer, and media, and shape content for client use.
• Become a trusted insight partner to our clients by understanding both their long-term and day-to-day needs.
• Integrate with planning and strategy teams as an internal consultant to help them improve their understanding of the resources and tools both proprietary and external available to them.
• Support New Business pitches by providing insight analysis and guidance.

Tools

AI & Automation

Syndicated Data

Data & Analytics Tools

Statistical Methods

Job description

WPP Media Limited in New York is seeking an Associate Director, Research & Insights to unify data from multiple sources and inform strategic media decisions grounded in human insights.

The role sits within the Integrated Strategy discipline and partners with planning and client teams to deliver data-driven recommendations, workshop leadership, and bespoke insight solutions using AI tools and syndicated data sources.