Senior Director, Research & Insights (Hybrid)

Meredith Corporation; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

People Inc. seeks an Associate Director of Research & Insights to lead our research strategy for Beauty, Style, and Entertainment. You will guide first-party data-informed decisions and shape content and advertising strategies across brands like People, Entertainment Weekly, Instyle, and Byrdie.

The role is hybrid in New York, with in-office expectations three days per week and up to two remote days. You will oversee analysts, develop dashboards, and support RFPs to drive measurable impact.

Qualifications

• Leads and mentors analysts; guides day-to-day work and project management.
• Understands media sales/advertising process and industry landscape.
• Partners with senior leaders to grow team and develop careers.
• Manages analyst workflows, capacity, and timely deliverables.
• Maintains systems and processes (dashboards, trackers, calendars).

Responsibilities

• Collateral creation & curation for GTM materials and sales enablement.
• Insights & analytics support for RFPs and ad hoc requests using toolkit solutions.

Skills

People management

Project management

Tools

MRI-Simmons

comScore

Social media measurement tools

1P data resources

Job description

People Inc. seeks an Associate Director of Research & Insights to lead our research strategy for Beauty, Style, and Entertainment. You will guide first-party data-informed decisions and shape content and advertising strategies across brands like People, Entertainment Weekly, Instyle, and Byrdie.

The role is hybrid in New York, with in-office expectations three days per week and up to two remote days. You will oversee analysts, develop dashboards, and support RFPs to drive measurable impact.