NA Analytics Lead - Campaign Insights (Remote/Hybrid)

WPP Media Limited; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plans

Paid time off

Hybrid work

Job summary

WPP Media in the Global Operations Centre seeks a senior leader to head the North America Analytics team, driving measurement of media success for Brand and Direct Response campaigns and presenting insights to clients and internal teams.

You will guide experimentation design, lead cross-functional collaboration, and mentor a growing team in a hybrid remote-work setting across the region.

Qualifications

• 7+ years in a data-based role
• Strong knowledge of digital campaign data, experimentation, and test design
• Experience managing teams and collaborating with large cross-functional groups

Responsibilities

• Lead the North America Analytics team within the Global Operations Centre.
• Design and measure Brand and Direct Response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests.
• Present data in clear, visually engaging ways to clients and internal teams.

Skills

Data analytics leadership

Campaign data analysis

Team leadership

Job description

WPP Media in the Global Operations Centre seeks a senior leader to head the North America Analytics team, driving measurement of media success for Brand and Direct Response campaigns and presenting insights to clients and internal teams.

You will guide experimentation design, lead cross-functional collaboration, and mentor a growing team in a hybrid remote-work setting across the region.