Senior Research Insights & Strategy Lead

WPP Media Limited; New York (NY); Híbrido; USD 75.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Pension plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Descripción de la vacante

WPP Media Limited in New York, USA seeks a senior research professional to lead media research, insights and planning support. Manage multiple projects, translate data into actionable recommendations, and leverage AI-enabled tools to streamline workflows.

Collaborate with planning and investment teams, use syndicated resources, and deliver clear presentations to internal and client audiences within a hybrid, four-day office model.

Formación

• 6–8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from initial brief through analysis and presentation.
• Strong analytical skills and ability to translate data into clear insights and recommendations.
• Strong written and verbal communication skills.
• Good project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint; familiarity with major media and research platforms.

Responsabilidades

• Research & Insights: Manage research projects supporting planning, investment and client teams.
• Translate business questions into appropriate research approaches using available data, tools and resources.
• Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Contribute to larger research and thought-leadership initiatives.
• Leverage AI and emerging technologies to enhance research and automate workflows where appropriate.
• Stay informed on consumer, media, advertising and research trends.
• Planning & Client Support: Partner with planning, investment and client teams on research requirements; present findings clearly to internal teams and clients.

Conocimientos

Media research

Audience analysis

AI tools

Excel

PowerPoint

Communication

Project management

Herramientas

Excel

PowerPoint

Syndicated research platforms

AI-enabled tools

Descripción del empleo

WPP Media Limited in New York, USA seeks a senior research professional to lead media research, insights and planning support. Manage multiple projects, translate data into actionable recommendations, and leverage AI-enabled tools to streamline workflows.

Collaborate with planning and investment teams, use syndicated resources, and deliver clear presentations to internal and client audiences within a hybrid, four-day office model.