Director, Outcome-Based Measurement & AI Insights

WPP; New York (NY); Hybrid; USD 100.000 - 230.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Vision insurance

Dental insurance

Retirement plans

Paid time off

Partner discounts

Mental health days

Zusammenfassung

WPP in New York seeks a Director of Measurement Science within WPP Media Solutions to shape outcome-based measurement and analytics. You will lead measurement planning, incrementality studies, and testing programs, connecting DSP data to business outcomes, while guiding a small team and advising senior stakeholders.

The role emphasizes advancing programmatic measurement with AI-forward methods, clean-room data collaboration, and scalable cross-platform approaches in a fast-paced environment.

Qualifikationen

• 7+ years in marketing, media, programmatic, or client analytics.

Aufgaben

• Lead measurement strategy for outcome-based media.
• Design incrementality tests and A/B tests.
• Analyze DSP data including The Trade Desk and DV360.
• Translate programmatic activity into measurement insights for optimization.
• Guide pricing, forecasting and campaign decisions with cross-functional teams.
• Evaluate measurement partners for value and fit.
• Develop measurement frameworks for incrementality and forecasting.
• Coach and develop a small analytics team.
• Educate peers on programmatic measurement and data collaboration.
• Provide forward-thinking views on AI-enabled measurement.

Kenntnisse

Programmatic analytics

SQL

Tableau/Power BI

The Trade Desk

DV360

AB testing

Leadership

Tools

Python

Ad tech platforms

Jobbeschreibung

WPP in New York seeks a Director of Measurement Science within WPP Media Solutions to shape outcome-based measurement and analytics. You will lead measurement planning, incrementality studies, and testing programs, connecting DSP data to business outcomes, while guiding a small team and advising senior stakeholders.

The role emphasizes advancing programmatic measurement with AI-forward methods, clean-room data collaboration, and scalable cross-platform approaches in a fast-paced environment.