Associate Director, AI-Driven Research & Insights

Mindshare; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision and dental insurance

Retirement plans

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in New York seeks a senior research professional to lead research projects across planning, investment and client teams. You will translate business questions into data-driven insights, develop presentations for internal and client audiences, and contribute to thought leadership initiatives.

The role requires 6–8+ years of experience, strong analytical and communication skills, and proficiency with AI-enabled tools.

Qualifications

• 6–8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from initial brief through analysis and presentation.
• Strong written and verbal communication skills.
• Proficiency with AI-enabled tools and LLMs, with the curiosity to apply emerging technologies.
• Experience working with planning, investment, strategy or client teams preferred.
• Proficiency in Excel and PowerPoint; familiarity with major media and research platforms.

Responsibilities

• Manage research projects supporting planning, investment and client teams.
• Translate business questions into research approaches using data, tools and resources.
• Analyze audience, consumer, competitive and marketplace information to develop insights.
• Develop presentations, POVs and research materials for internal and client audiences.
• Contribute to larger WPP Media research and thought leadership initiatives.
• Leverage AI and emerging technologies to enhance research and automate workflows.

Skills

Media research

Audience insights

Analytical skills

Communication skills

Project management

AI tools & LLMs

Excel & PowerPoint

Syndicated research platforms

Tools

Excel

PowerPoint

Syndicated research tools

Job description

WPP Media in New York seeks a senior research professional to lead research projects across planning, investment and client teams. You will translate business questions into data-driven insights, develop presentations for internal and client audiences, and contribute to thought leadership initiatives.

The role requires 6–8+ years of experience, strong analytical and communication skills, and proficiency with AI-enabled tools.