Strategic Media Planning Lead

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision & Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in New York, NY is seeking a strategic planning professional to partner with the Director on communication plans, oversee client-facing analysis, and guide junior team members across all media channels. This role emphasizes autonomy in a fast-paced environment within a leading AI-driven media unit.

The ideal candidate has 3–4 years in strategy/planning at a media agency, plus experience with data-driven approaches and tools like MediaOcean and Prisma. Hybrid office model supported.

Qualifications

• 3–4 years experience in strategy/planning at a media agency.
• Experience across digital and traditional media.
• Familiarity with data-driven environments.
• Ability to work autonomously in a fast-paced, deadline-oriented environment.

Responsibilities

• Partner with the Director on communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.

Skills

Strategy & Planning

Media Analytics

Cross-Channel Expertise

Autonomy & Time Mgmt

Education

Bachelor's Degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

WPP Media in New York, NY is seeking a strategic planning professional to partner with the Director on communication plans, oversee client-facing analysis, and guide junior team members across all media channels. This role emphasizes autonomy in a fast-paced environment within a leading AI-driven media unit.

The ideal candidate has 3–4 years in strategy/planning at a media agency, plus experience with data-driven approaches and tools like MediaOcean and Prisma. Hybrid office model supported.