Associate Director, Marketing Analytics & Insights

Daniel J. Edelman; New York (NY); On-site; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Job summary

Daniel J. Edelman is seeking an Associate Director of Analytics to lead a team of analysts and shape multi-channel measurement strategies for global clients.

The role combines analytical rigor with storytelling to translate data into business outcomes and to inform marketing and communication decisions. The ideal candidate brings 6+ years in marketing analytics, strong client-facing experience, and expertise with web analytics, social analytics, and paid analytics.

Qualifications

• 6+ years of relevant experience in marketing analytics, or a related field.
• A bachelor's degree or equivalent work experience.

Responsibilities

• Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities.
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

Skills

Cross-functional collaboration

Storytelling

Data visualization

AI landscape awareness

Team leadership

Education

Bachelor's degree or equivalent

Tools

Tableau

CreatorIQ

Brandwatch

Sprinklr/Sprout

Supermetrics

Job description

Daniel J. Edelman is seeking an Associate Director of Analytics to lead a team of analysts and shape multi-channel measurement strategies for global clients.

The role combines analytical rigor with storytelling to translate data into business outcomes and to inform marketing and communication decisions. The ideal candidate brings 6+ years in marketing analytics, strong client-facing experience, and expertise with web analytics, social analytics, and paid analytics.