Associate Director, Influencer Marketing Programs

Publicis Groupe; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking an Associate Director to lead complex influencer marketing programs for a flagship financial services client in Chicago. You will manage campaign execution, strategy, creator selection, content development, production timelines, and reporting, coordinating with cross-functional teams and senior stakeholders.

The ideal candidate brings 7+ years in agency or marketing-tech settings, strong leadership, and proven ability to drive campaigns from kickoff to delivery across

Qualifications

• Experience leading complex influencer, social, or integrated marketing campaigns from kickoff through execution and reporting.
• Strong planning, organization, and problem-solving skills with ability to manage multiple priorities and timelines.
• Experience overseeing shoots and live activations and coordinating on-site with clients and partners.
• Experience building campaign timelines, status trackers, and internal/external progress updates.
• Ability to mentor junior team members and collaborate with cross-functional teams within an IAT structure.

Responsibilities

• Lead multi-faceted influencer marketing campaigns for a flagship financial services client.
• Serve as day-to-day client lead, driving communication and flawless execution across programs.
• Own campaign timelines from kickoff through wrap, including production schedules and live dates.
• Partner with client, IAT, and internal stakeholders to meet brand and business objectives.
• Mentor account managers and activation team members to foster collaboration and excellence.
• Develop tools, trackers, timelines, and playbooks to improve campaign execution.

Skills

Influencer marketing

Campaign management

Cross-functional collaboration

Leadership

Communication

Project planning

Data analytics

Stakeholder management

Client facing

Agency experience

Education

Bachelor's degree or equivalent experience

Job description

Publicis Groupe is seeking an Associate Director to lead complex influencer marketing programs for a flagship financial services client in Chicago. You will manage campaign execution, strategy, creator selection, content development, production timelines, and reporting, coordinating with cross-functional teams and senior stakeholders.

The ideal candidate brings 7+ years in agency or marketing-tech settings, strong leadership, and proven ability to drive campaigns from kickoff to delivery across