Director, Influencer Strategy & Analytics

Publicis Groupe; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Paid time off

Job summary

Publicis Groupe seeks a Director of Strategy & Analytics to lead insight-driven influencer programs for major agency accounts in New York. You will partner with teams to connect cultural insights with business objectives, translating data into strategic narratives that drive client value.

You’ll manage day-to-day relationships, guide teams from insight to action, and collaborate on pitches and innovation planning, leveraging a strong background in influencer, media, and brand strategy.

Qualifications

• Experience in influencer marketing and integrated marketing to drive business impact.
• Ability to translate data into compelling business stories and actionable insights.
• Strong communication and collaboration across cross-functional teams.

Responsibilities

• Lead influencer/creator strategy across agency accounts and translate insights into client-ready recommendations.
• Align creator strategies with audience insights, trends and performance metrics.
• Bridge strategy, creative and creator workstreams to drive campaign impact and brand goals.

Skills

Influencer Marketing

Strategy

Data storytelling

Agency experience

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Job description

Publicis Groupe seeks a Director of Strategy & Analytics to lead insight-driven influencer programs for major agency accounts in New York. You will partner with teams to connect cultural insights with business objectives, translating data into strategic narratives that drive client value.

You’ll manage day-to-day relationships, guide teams from insight to action, and collaborate on pitches and innovation planning, leveraging a strong background in influencer, media, and brand strategy.