Strategic Influencer Campaigns Lead

Publicis Groupe ANZ; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking an Associate Director to drive complex influencer marketing programs for a flagship financial services client. You will manage strategy, creator selection, content development, production timelines, live activations, reporting, and cross-functional coordination.

The role requires a balance of strategic thinking and operational detail, with strong organizational, client-facing, and leadership skills to navigate tight timelines and stakeholder consensus.

Qualifications

• 7+ years of experience in agency/marketing-tech/media/influencer marketing.
• Experience leading complex influencer or social campaigns from kickoff to reporting.
• Experience managing tight production timelines and high-volume creator deliverables.

Responsibilities

• Lead multi-faceted influencer marketing campaigns for a flagship financial services client.
• Serve as day-to-day client lead, ensuring communication, alignment and flawless execution.
• Own campaign timelines from kickoff through wrap, including production schedules and reporting milestones.
• Partner with client, IAT, and internal stakeholders to ensure campaigns meet brand and business objectives.
• Monitor creator trends and platform shifts to inform strategy and optimization.
• Oversee production and live event activations, creator participation, and on-site coordination.
• Mentor account managers and activation team members to foster collaboration and excellence.

Skills

Influencer marketing

Campaign management

Cross-functional leadership

Client facing

Timeline management

Budgets

Analytics

Communication

Leadership

Mentoring

Education

Bachelor’s degree or equivalent

Tools

Excel

PowerPoint

CRM tools

Job description

Publicis Groupe is seeking an Associate Director to drive complex influencer marketing programs for a flagship financial services client. You will manage strategy, creator selection, content development, production timelines, live activations, reporting, and cross-functional coordination.

The role requires a balance of strategic thinking and operational detail, with strong organizational, client-facing, and leadership skills to navigate tight timelines and stakeholder consensus.