Remote Director, B2B Media Strategy

Marketbridge; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO

Health benefits

401(k) with company contribution (US)

Professional development fund

Laptop & stipend

Wellness & mindfulness tools

Job summary

Marketbridge has a remote role for a Director, Media Strategy to lead the development and execution of integrated B2B media strategies for enterprise clients. You will guide planning and activation with cross-functional partners, delivering measurable business results and best-in-class campaigns.

This senior role requires deep expertise in B2B media channels, programmatic buying, and data-driven optimization.

Qualifications

• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong experience developing and executing media strategies for B2B clients.
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
• Experience with The Trade Desk, DV360, or comparable programmatic platforms.
• Experience managing sizable media budgets and working with media vendors and platform partners.
• Strong analytical skills and experience interpreting media performance data and reporting.
• Experience leading client presentations and providing strategic media recommendations.

Responsibilities

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Ensure media plans are structured, measurable, and optimized to deliver against objectives.
• Partner with channel specialists and activation teams to ensure campaigns are executed per the approved strategy.
• Support in-platform campaign management and optimization when required.
• Review campaign performance and use data to identify optimization opportunities.
• Help establish campaign measurement frameworks, KPIs, and reporting approaches.
• Ensure learnings and insights are incorporated into future planning and recommendations.
• Serve as a trusted media advisor to clients and present plans, results, insights, and recommendations.

Skills

Media strategy

B2B media

Programmatic buying

Analytics & reporting

Client presentations

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

The Trade Desk

DV360

Job description

Marketbridge has a remote role for a Director, Media Strategy to lead the development and execution of integrated B2B media strategies for enterprise clients. You will guide planning and activation with cross-functional partners, delivering measurable business results and best-in-class campaigns.

This senior role requires deep expertise in B2B media channels, programmatic buying, and data-driven optimization.