Area Manager- Southwest Region

wet hydration; California; On-site; USD 65,000 - 80,000; Full time

Job summary

A leading company in the food and beverage sector is seeking a high-performing Area Sales Manager in Los Angeles. This role focuses on expanding sales and visibility within retailers across Southern California. The ideal candidate will have strong leadership qualities, excellent communication skills, and a passion for brand growth. Responsibilities include executing merchandising standards, managing accounts, and developing brand loyalty. Competitive salary and benefits package offered.

Benefits

Medical insurance

Dental insurance

Vision insurance

401k with employer contributions

Unlimited PTO

Shareholder’s equity

Qualifications

• Eager to expand consumer reach and understand customer behavior.
• Strong planning, organizational, and communication skills.

Responsibilities

• Execute trade merchandising standards across all channels.
• Build and maintain relationships with key decision makers.
• Spend approximately 90% of time in the field visiting accounts.

Skills

Leadership

Communication

Planning

Organization

Tools

MS Office Suite

Job description

Direct message the job poster from wet hydration

wet hydration is seeking a high-performing Area Sales Manager, based in Los Angeles, California, who brings ambition, strong leadership qualities, and a desire to join a winning team. This position will report to the VP of Sales. The focus for this role is growing our presence and performance within retailers across Southern California.

As an Area Sales Manager, you will play a critical role in expanding Wet Hydration's sales and visibility within your territory.

Responsibilities:

• Execute trade merchandising standards across all channels of business.
• Report field findings daily to your direct report.
• Develop, promote, and build brand loyalty both regionally and at store level.
• Build and maintain relationships with key decision makers at stores.
• Manage existing accounts and secure additional placements, including secondary points of purchase and cold placement.
• Provide weekly sales recaps, including successes, competition trends, deals, product launches, and opportunities.
• Implement monthly deals at store level to maximize brand potential and prevent out-of-stock situations.
• Identify and facilitate in-store sampling and educational opportunities with store managers.
• Utilize POS materials, coolers, and secondary placement tools provided by your manager.
• Plan weekly strategies to visit approximately 12-18 accounts daily, focusing on closing voids, increasing shelf presence, merchandising, and reordering.
• Ensure successful execution of new product launches and promotions.
• Merchandise effectively in-store using POS materials.
• Wear branded gear and keep cold products available for sampling.
• Provide weekly field updates and recaps.
• Spend approximately 90% of your time in the field visiting accounts.
• Quickly analyze opportunities and execute company goals efficiently.
• Adapt and problem-solve creatively to daily challenges.
• Maintain a clean driver’s license, reliable transportation, and proof of insurance.
• Be able to lift up to 50 pounds.
• Use basic MS Office Suite features (Outlook, Excel, Word, PowerPoint).

Qualifications:

• Passionate about the brand and eager to expand consumer reach.
• Interested in understanding customer behavior and pursuing engagement goals.
• Comfortable working in a start-up environment with rapid growth and change.
• Strong planning, organizational, and communication skills.
• Ability to take initiative and work independently from start to finish.
• Capable of navigating ambiguity and asking questions to find solutions.

Salary and Benefits:

• Starting annual salary between $65k-$80K, depending on experience.
• Benefits include medical, dental, vision insurance, 401k with employer contributions, unlimited PTO, and shareholder’s equity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Food and Beverage Services