Senior eCommerce Content & Site Operations Lead

Columbia Sportswear; Carlsbad (CA); Hybrid; USD 95,360 - 139,964; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with company match

Wellness programs

Generous time off

Job summary

Columbia Sportswear is seeking a Sr Site Content Specialist to lead eCommerce content strategy and manage site content calendars from our Carlsbad HQ. You will design content to meet real-time demand, support brand campaigns, and drive product sell-through across digital platforms.

Bring 5–8 years of eCommerce/digital content experience, plus proficiency in Amplience, AEM, SFCC or Shopify, and strong analytics (Adobe Analytics). This hybrid role offers in-office four days a week in Carlsbad.

Qualifications

• Bachelor's degree or equivalent experience.
• 5–8 years in eCommerce, digital content management, or site operations.
• Experience with enterprise content management systems (Amplience, AEM) and analytics tools.

Responsibilities

• Reviews and manages site content calendars; coordinates with cross-functional stakeholders.
• Develops content plans supporting product, brand, and marketing needs; aligns with business goals.
• Creates briefs and provides feedback on content requests; signs off on content tickets.
• Analyzes content performance and shares insights to inform goals and tests.
• Evaluates product categories, campaigns, and site features to boost engagement and revenue.
• Oversees QA testing and signoffs for site content; collaborates to enrich strategy.
• Performs other duties as assigned.

Skills

eCommerce experience

Digital content management

Cross-functional collaboration

SEO knowledge

Analytics skills

Education

Bachelor's degree

Tools

Adobe Analytics

Amplience

Adobe Experience Manager

Salesforce Commerce Cloud

Shopify

Hotjar

Job description

Columbia Sportswear is seeking a Sr Site Content Specialist to lead eCommerce content strategy and manage site content calendars from our Carlsbad HQ. You will design content to meet real-time demand, support brand campaigns, and drive product sell-through across digital platforms.

Bring 5–8 years of eCommerce/digital content experience, plus proficiency in Amplience, AEM, SFCC or Shopify, and strong analytics (Adobe Analytics). This hybrid role offers in-office four days a week in Carlsbad.