Applied Analytics Senior Analyst – Insights & Measurement

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Adoption, Surrogacy and Fertility aid

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible Time off

Publicis Groupe Work Your World

Matching Gifts

Job summary

Starcom is seeking an Analytics Senior Analyst to drive day-to-day research and analytics, delivering actionable insights across consumer, media, brand, and market studies. You will synthesize insights from client data and advertising metrics, visualize findings, and report on campaign effectiveness to optimize strategies.

The role involves working with syndicated and proprietary data, leveraging tools like Tableau, SQL, and Python, and collaborating with cross-functional teams to deliver

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
• Experience with quantitative or qualitative research and working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches

Skills

Strong communication

Data analysis

Education

Bachelor’s degree in Marketing/Advertising/Business/Communications

Tools

SAS

SPSS

R

Python

Tableau

SQL

GoodData

Datorama

Job description

Starcom is seeking an Analytics Senior Analyst to drive day-to-day research and analytics, delivering actionable insights across consumer, media, brand, and market studies. You will synthesize insights from client data and advertising metrics, visualize findings, and report on campaign effectiveness to optimize strategies.

The role involves working with syndicated and proprietary data, leveraging tools like Tableau, SQL, and Python, and collaborating with cross-functional teams to deliver