Associate Director, Data Analytics & Insights

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Paid Family Care

Adoption assistance

Pet adoption support

Flexible working arrangements

'Work Your World' program allowing six

Job summary

Publicis Groupe’s Starcom division is seeking an Associate Director of Analytics to drive digital media measurement and client-focused analytics. The role blends strategic and hands-on data work, using diverse datasets and visualization to tell compelling stories that guide media planning and optimization.

You will lead analytics projects, mentor teams, and collaborate with clients to translate business questions into measurable insights, shaping next‑generation targeting and learning agendas.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• 2+ years of people management experience
• Excellent project management, organizational, and communication skills
• Experience with SAS, R, Python a plus

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals.
• Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
• Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
• Command expertise in media concepts, terminology, media math and media plan execution
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Manage, mentor, and development of direct reports
• Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps.
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
• Execute measurement focused on ad/media effectiveness to drive campaign performance
• Lead and support analytics activities such as modeling and statistical analysis
• Manage digital campaign data for analysis, insights and reporting
• Proactively educate internal and external clients on research, tools and approaches
• Answer client questions and create client-ready presentations to present at client meetings
• Communicate opportunities, learnings and recommendations with authority and credibility
• Craft POV’s for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

Skills

Project management

Client management

Communication skills

Leadership

Data visualization

Education

Bachelor’s degree in marketing/advertising/related

Tools

SAS

R

Python

Tableau

GoodData

Datorama

Job description

Publicis Groupe’s Starcom division is seeking an Associate Director of Analytics to drive digital media measurement and client-focused analytics. The role blends strategic and hands-on data work, using diverse datasets and visualization to tell compelling stories that guide media planning and optimization.

You will lead analytics projects, mentor teams, and collaborate with clients to translate business questions into measurable insights, shaping next‑generation targeting and learning agendas.